"When I'm Cool, I'm Focused" - Dale Earnhardt Jr



It is funny that yesterday I should write about the e-mails that I get and today I get a pretty good one (with test shots and promo photos) that I thought I'd share with you. This one is from a representative from Adidas. You know, the sport clothing company that is an associate sponsor of Dale Earnhardt Jr. Well apparently Adidas has come up with something that is very cool, literally! Read on:

"Dale Jr. will debut his new three stripes racing suit on February 17 at the Daytona 500. Working closely with the Adidas Innovation Team, they have created a race suit featuring advanced ClimaCool technology. With extreme temperatures in the car, ClimaCool will lower Dale Jr.’s body temperature and combat fatigue, allowing him to be more alert and responsive in those final laps.

Two days prior to the debut of the three stripes on the track, Dale Jr.’s exclusive Adidas Fan Gear will go on sale at The Sports Authority available first in Daytona. Dale Jr.’s official Adidas fan apparel line, which includes a variety of men and women’s clothing such as t-shirts, jackets, hats and jerseys, will be available at The Sports Authority in Daytona on February 15 in conjunction with Speed Week. The fan collection features the same Adidas ClimaCool technology that allows Dale Jr. to stay cool on the track."

I have been promised a link to their online store and as soon as I get it I'll put it up for you. In the mean time, soak up the cool pictures that Adidas sent me. I really like the triple test shot of Dale in his fire suit, the look on his face is great! I guess they were just trying to find the proper lighting etc. for shooting him in his suit.

I was going to post something else tonight, but I thought this would be pretty "cool" to do instead! Enjoy!


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