â†µThey explain: â†µ
â†µâ‡¥Campaign editor Claire Beale said: "The Gillette ad is an own goal, a double fault and a bunker shot rolled into one. â†µâ‡¥â†µOh, sports metaphors! Well played. I always knew marketing students learned something during their four years in college, but never knew what, exactly. Touche, Claire.â†µ
â†µâ‡¥"To secure three of the world's most famous sports stars would have cost Gillette millions but is such a wasted opportunity as the creative lacks any charm or wit.” â†µâ‡¥â†µ
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.