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FirstCuts: 'Swoosh! Inside Nike' Tonight on CNBC

by Chris Littmann • Feb 12, 2008 10:56 AM EST

By Chris Littmann

Sports don't start and end with a referee's whistle. FirstCuts, a blog dedicated to sports culture, will cover everything outside the lines, from games to gear.

CNBC's Darren Rovell does an outstanding job with his Sports Biz blog and tonight is the debut of his documentary, Swoosh! Inside Nike. Check out the trailer.



The fun begins at 10 p.m. ET on CNBC and will take a look at the people running the business just as much as it looks at the athletes who sport the gear. Whether you're a fan of Nike or just looking for the blueprint to build a billion dollar athletic brand, it looks like a must-watch program.

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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