FirstCuts: Pony Puts Itself Back In The Shoe Game

By Chris Littmann

Sports don't start and end with a referee's whistle. FirstCuts, a blog dedicated to sports culture, will cover everything outside the lines, from games to gear.

Over the weekend I caught Pony’s new ad on Dustin Canalin’s blog. I gotta admit, I can’t even remember the last time I owned a Pony shoe, but the ad gave me a laugh and caught my eye.



The ad takes shots at campaigns from adidas, Nike and Under Armour (in that order). Pony has been extremely aggressive trying to reinvent itself in the last few weeks and the rumors have bubbled over that Randy Moss will be the first big-time athlete to endorse the brand since the 1980s. USA Today reported the announcement as imminent on March 16. Just a few days later, the Pony blog dropped more hints about Randy Moss joining the brand, and even gave a first look at a potential logo for Moss.

From a design standpoint, I’ve got to admit that a lot of these look pretty clean. I’m particularly a fan of the Trifecta. The real question – like with any shoe – will be the comfort and performance.

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.