Updated throughout the day with quick takes from staff.
by Spencer Hall • May 29, 2008 1:10 PM EDT

"The idea is that you tell the entire story of Journey to the West in a two-minute opening sequence, which is basically them on their way to the Olympic stadium," says Hewlett.
So the BBC will basically have their own hyper-cool animated mascot with quirky eclectic rock soundtrack leading into the Olympics, and NBC will have Bob Costas and John Tesh. Again: trip-hop monkey king cartoon versus John Tesh announcing gymnastics. Advantage, our colonial forefathers.
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
2 comments
Next Post: Introduction
Read More: olympics, sportingblog
The 5 biggest sports stories, hand-picked for your inbox. Show more info?
We’ve developed a unique newsletter that delivers the five most interesting sports stories fans are talking about, direct to your email three times a week. Each email is curated by an SB Nation editor who follows sports the way you do: as a fan. One email three times a week, with stories worth your time.
You can unsubscribe at anytime, and we'll never use your address for evil. Not interested? Make this bar go away forever. You can always sign up later.






Comments
NBC Sports also carries a little-known league called the NFL. Maybe someday it’ll be prominent enough to garner mention in your blog posts.
by PeteJayhawk on May 29, 2008 8:51 PM EDT reply actions
Our apologies for not mentioning their one game a week NFL coverage. It is quite substantial.
by cmottram on May 30, 2008 9:59 AM EDT reply actions
Comments For This Post Are Closed