Updated throughout the day with quick takes from staff.
"People have a fondness for the cows," [Atlanta area marketing director for Chick-fil-A Robin Ogle] said. "Anytime we can make a cow bigger and funnier, people love it. They respond to it."The experience-enhancing heifer will also do the tomahawk chop (which is part of a racially questionable chant*, but we’ve already touched on race enough today), sport a Braves hat and have a sign on it, which reads: "Du Tha Chop. Eat Tha Chikin."The Braves liked the idea because the cow enhances the fan experience, said Derek Schiller, executive vice president of sales and marketing for the Atlanta Braves.
The cow is being transported from New Orleans -- where it was constructed by a company that specializes in those big, weird Mardi Gras floats -- to Atlanta this weekend. It will make its grand debut on June 20th.
*... Says the Redskins fan.
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
2 comments
Comments
How True. Nothing excites fans more than a large cow………..???
Actually, that’s not far off. Nothing excites me more than a large steak.
by WisMolson on Jun 13, 2008 11:44 AM EDT reply actions
About time Turner Field got Cow. HAHA
by Luke the ace on Jun 13, 2008 1:26 PM EDT reply actions
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