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YouTubery: Bob Lanier Took a Wrong Turn

by Bethlehem Shoals • Jul 28, 2008 5:00 PM EDT


I miss the good old days of sports in advertising, when racial difference and the isolation caused by certain cities could be used as a good joke to market beer. Good thing Michael Jordan was broke enough then to be hanging out with the kids and their ten-speeds. He saved an entire generation from getting run down by Bob Lanier, who is noticeably freaked out at the end of this spot and in serious need of self-medication. Drunk as hell and dead-set on getting to Chicago ASAP.

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