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From Our Editors

Updated throughout the day with quick takes from staff.

Callaway Golf Wants You to Get a Visceral Feeling Out of Your Golf Game


Oh Callaway Golf, you naughty little scamps, you. Usually the whole "my product elicits a better feeling than sex" push is aimed at women, because marketing would have you believe that sex is all men are ever interested in, while women for the most part can do without. But Callaway is flipping the script here. But then they're doing it in a way that plays into the hoary "married guy who's long since tired of his wife" trope. Eh, can't expect entirely new ideas out of these people.

[Thanks, Devil Ball Golf]

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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