Chad Ochocinco, of course, is at the forefront of this movement, with a locker full of pink pieces, a potentially hysterical celebration planned, and the sort of carefree attitude to wear pink with flair. Chris Johnson gets points for commitment. And, of course, the most influential human being breathing this week, Brett Favre, will be wearing some pink in the Monday night game, honoring his wife's battle with breast cancer.
The NFL itself is doing something cool, too, by throwing pink padding on goalposts, and it's neat that this promotion of pink and awareness is going to continue all month, but the downside is that the fun will be diminished by month's end and dismissed as a gimmick by some jerk columnist who will use the color pink to shape a lede about a disappointing team and subtly use breast cancer to slight an effeminate team. Let's not tell Mark Whicker about this, okay?
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.