When Kevin Durant Speaks, We Listen

In the the age of blogs, twitter, and specialized coverage of just about everything in the world, it’s rare for something or someone great to go undiscovered for long. But that’s exactly what’s happened with Kevin Durant, who quietly put together one of the more ruthless offensive seasons in the league last year. The combination of a small market (Oklahoma City) and his own, unassuming demeanor has kept the word from getting to know the NBA’s superstar-in-waiting.

So, when he does speak, it’s worth paying attention. He talked to a radio station in his native Washington D.C. and Sports Radio Interviews provides a transcript. Here’s what he did this summer:

Oh man just everything trying to become a complete player. I went up to Georgetown right after the season was over and I put myself to work on being more of a defender, passing the basketball and small things like that… Just a pickup game to make my game better. I did that all summer to get myself better. Now that the season is rolling around hopefully it shows."

Isn’t it refreshing—in the age of marketing, PR agents, and oversaturated everything—that a superstar can still develop organically? Just by playing pickup all summer in his hometown.