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Sosa to Endorse Skin Bleaching Cream; Hair Straighteners Next?


Sammy Sosa has long since seen his life as disgraced slugger play itself out of relevance, so it looks as though he hopes to reinvent himself by pushing products to help darker complected people conform to that oh-so wondrous white ideal of beauty.

The photos of a now pallid Sosa posing with his wife at the People in Espanol's "50 Most Beautiful People" event engendered a mid-sized Internet gigglefest, topped with innumerable vitiligo jokes. But it was no disease. Sosa was merely tested out a new skin bleaching cream. And he was such a fan, he says he wants to endorse the cream. Sosa's representation might want to let him know the potential racial sensitivity issues that are bound to arise from that.

But, hey, maybe he's that hard up for income. I can see the ads already. Instead of "It's so reeeeeeealllllll," we can have "It's so paaaaallllleeeee."

(H/T to SportsbyBrooks)

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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I just saw your reference to Madam C. J. Walker in the post about Sammy Sosa. Although many people continue to write that Madam Walker developed a skin bleach, this information is not accurate. She was proud of her comlexion and in fact was one of the first black women to use her own image on her products.
  A skin bleach was not among the five products sold by the Madam C. J. Walker Manufacturing Company between 1906 when Madam Walker founded her company and 1919 when she died.  The most well known skin bleaches during much of the twentieth century were Nadinola and Artra—manufactured by white owned companies—if you’d like to replace the reference to Madam Walker with accurate information.  I did a great deal of research for my biography of her (On Her Own Ground: The Life and Times of Madam C. J. Walker), so have documentation for my assertion. So your readers will have accurate information, may I ask that you make a correction?

by observer20016 on Nov 13, 2009 5:41 PM EST reply actions  

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