So you're standing there, addressing the press as you usually do, fielding questions about the team, and much to your consternation, no one's asking about the kickoffs. What should you do?
(A) Rush through the answer to the next question and then tack on your comments on kickoffs.
(B) Wait until after the presser ends and then issue a press release about kickofss.
(C) Wait for a question about a subject that rhymes with 'kickoff' and then pretend you misheard. (e.g. "the ball that was picked off")
Let's go to the video for the answer, where West Virginia head coach Bill Stewart addresses precisely this problem. (Scroll to the 17:00 mark and watch closely.)
None of the above! The answer is: (D) Plant the question with a reporter you've known for a long time and hope that no one sees you do it.
You are not as clever as Bill Stewart, but the Mountaineers fans at The Smoking Musket were not fooled, and called out the coach for his fishy planted question. And the incident appears to have gotten the attention of the reporter in question, long time play-by-play man Tony Caridi, who showed up to respond in the comments:
Before the press conference I asked Stew what had happened on those two kickoffs that resulted in penalties. He said I wasn’t alone and he wanted to talk about it during his press conference.
I forgot to ask and he remembered that he wanted to talk about it. That’s when you see him asking me to ask him about it.
Next time, Coach, just talk about the kickoffs, yes?