Updated throughout the day with quick takes from staff.
by Eamonn Brennan • Nov 19, 2009 7:43 PM EST
That's according to Bert Sugar, who says the probably title bout between Floyd Mayweather and Manny Pacquiao will be bigger than an already-overhyped sports media is anticipating:
"[Mayweather-Pacquiao] has international appeal, particularly in Asia. And you've got HBO, which will be pumping it with their 24/7 series. It will be the fight of the century," said Sugar, who, as then-editor of Ring Magazine, named Leonard-Hearns "Fight Of The Year."
"Even though with Leonard-Hearns boxing was more in the mainstream within the framework of sports in the 1980's -- with football, baseball and basketball -- the hype for [Mayweather-Pacquiao] will be off the charts."
This checks out. People are already freaking out about this fight, and it's still a hypothetical. If Pacquiao-Cotto and Mayweather-Marquez can do huge pay-per-view numbers, God only knows what will happen for Pacquiao-Mayweather, but it will equal lots and lots of money.
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