If there's one thing people in college football love to gripe about, it's the lack of a playoff system and the current way we award a title: the BCS. But don't worry, the Bowl Championship Series isn't just some big, faceless entity. They want to be your friend on Facebook and Twitter. Well, so far, the Twitter page is off to a dubious start, with just three tweets, two of which were supposed to be propaganda for why you should love the BCS!â†µ
Needless to say, they are not winning over the masses. Yahoo's Dan Wetzel is leading the angry mob with pitchforks and torches to the BCS gates.
Wetzel is not alone.â†µ
Spencer Hall had his own good zinger: "I'd follow you, @InsidetheBCS, but allowing a small Tweeter like you into my circle would compromise the integrity of the whole system."â†µ
Really, none of this is turning out well. Just check out how the fans are reacting. I'm not sure what the people behind the BCS Twitter page really expected out of this. Social media is valuable when it gives other users access to the process or when it gives helpful information. Instead, after just a couple of tweets, we've basically gotten PR spin and zero responses to fan criticism. The people running this account, as well as the Facebook account, need to get with it quickly, or blow this thing up, because it's only making them look worse.â†µ
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.