Updated throughout the day with quick takes from staff.
New BCS director Bill Hancock is making big moves since taking over last week. First, he gave fans an easily accessible way to tell the BCS how much it sucks by starting a Twitter account. Now, he’s hired Ari Fleischer’s PR company to help improve the BCS’s public image.
SI’s Stewart Mandel tweets what we’re all thinking:
I love that the BCS, the most unpopular entity in sports, hired a guy who worked under the most unpopular president in history.
Although to be fair, Fleischer is also a consultant for the NFL, which is the most popular and successful organization in America not named Chick-Fil-A.*
*Source: Consumption rates of Chris Mottram from independent 2008 study.
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