Updated throughout the day with quick takes from staff.
A few weeks after a deal between adidas and UCF threatened the special permission Marcus Jordan supposedly received to wear his dad’s Air Jordan shoes on the court, Jordan has apparently decided to say screw it and wear the shoes anyway. This should go over well with the three-stripe:
A source tells BHSN’s David Baumann that despite the school’s deal with Adidas, Jordan will wear Nike’s Air Jordan shoes in Wednesday night’s exhibition game against Saint Leo. Jordan did wear the Air Jordan sneakers in the team’s scrimmage on Sunday.
I’m still not exactly sure I get what the big deal is here. I know a thing or two about brand loyalty (Lucky Strikes for life!), but this is beyond me. Or maybe brand loyalty is just that much stronger when your own dad literally is the brand you’re loyal to.
Hmm. I need to invent some sort of cool clothing. My hypothetical kids will do whatever I say!
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