Simple as this: Colt McCoy has been the best player for an undefeated Texas team this season, and like Tebow, he’s been their best player for a few years now. He’s shown uncanny moxie on-and-off-the-field, and unlike Tebow, this year’s been one of his best. He’s thrown for more than 3,500 yards, completed 70% of his passes, and thrown for 27 touchdowns. Not bad, eh? Enough to win the Johnny Unitas award for the nation's best quarterback.
But more than that, he’s got the Longhorns on the verge of a national title, another in a series of impeccable seasons for McCoy. The only problem? All year long, McCoy’s been sort of unremarkable in the spotlight. Not bad, by any stretch, but not the sort of dominating, captivating superstar befitting a Heisman Trophy. Just last week, against Nebraska, he was upstaged by Ndamukong Suh, and even though Texas won, Colt McCoy left fans and media feeling ambivalent about his abilities as a passer.
On paper, McCoy’s got all the criteria you look for. But on film, and in games against Nebraska and Oklahoma, McCoy just looked a bit too ordinary. And in the race for an award given to the most "outstanding" player in college football, "ordinary" just doesn’t cut it.