The poster child for image rehab is Kobe Bryant, who went from top pitchman, to celebrity indicted on sexual assault, to the more subtle, less ostentatious corporate presence we see today. Bryant's earning power certainly took a hit, but he's reconstituted himself as someone more concerned with basketball than celebrity—exactly what his career arc needed, and in fact, great for the public perception of him. Yet at the same time, plenty of people reviled Kobe Bryant before the Colorado case. His squeaky-clean image always rang hollow; anyone could tell the man has issues. Now, he earns grudging respect, since his rep is based largely on his performance on the court.
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