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The Downfall Of Different: What Really Doomed Mike Leach At Texas Tech

At first glance, the Mike Leach story might look like a dysfunctional relationship brought to its inevitable conclusion. Between player and coach. Coach and university. Or coach and decency.

That last one is sure to be what resonates with a lot of people. On Monday, before we'd even begun to process this, I offered the following reaction: "At a time when the media's already on high alert about bullying college football coaches, he's gone and locked a player in a closet ... apparently because the player was reluctant to return prematurely after he'd suffered a concussion." And now, others have emerged to echo those sentiments, as Jay Mariotti writes of a coach run amok, "If anyone should be placed in solitary confinement and wrapped in a straitjacket under lock and key, it's Leach. What a friggin' lunatic."

But either way: side with Mariotti and those that say Leach crossed the line, or say Texas Tech was unfair in firing its most successful coach in history, it obscures a much better story. It's not about what happened to Adam James, and whether Mike Leach locked him in a closet, or an equipment room, or a shed.

It's deeper than that, and more fascinating. When Mike Leach got fired Wednesday, it was the product of longstanding resentments, clashing egos, and ignorance. Adam James -- the player whom former star quarterback Graham Harrell described as "spoiled and selfish," and "more interested in playing his own games" -- was a bit player in all of this. A textbook pawn in a much larger, more profound narrative. Just look at him. He's meaningless.

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But Mike Leach is someone far more complex and more compelling than a character like James. He's what makes this whole thing so damn interesting. Where people like Adam James or Texas Tech Athletic Director Gerald Myers are boilerplate figures in college football, Leach is a lightning rod. As his agent Gary O'Hagan said a few years ago, "He's so different from every other football coach, it's hard to understand how he's a coach."

That's the word that always comes up when we talk about Mike Leach: "different." Maybe his differences wouldn't seem quite so dramatic in another field, but this is football. Football coaches, specifically. You'd be hard pressed to find a more insular, staid population on the face of the earth. If you're black or didn't play football in college, it's considered a stirring success story to even get a job. The uniformity is staggering.

For every Urban Meyer, there's a Bob Stoops. And a Jim Tressel. And a Mack Brown. And a Nick Saban. And when they get old, they'll be like Joe Paterno and Bobby Bowden. This is the face of college coaching. The backstories may diverge at points, and they may employ different schemes, but for all intents and purposes, they're the same person. Wired specifically to excel at that one, awesomely difficult thing: coaching major college football.

As fans, we often imagine ourselves as GMs of pro teams, but rarely as coaches. Why?

Mainly because the thought is so utterly insane. Coaches are born, not made, runs the conventional wisdom. We could learn the skills necessary to become a successful GM, but coaching is a game of instinct, where the great ones are almost as rare as great players. Only few people have what it takes. Most don't. Or so we think.

And that wisdom rarely gets challenged. Except when a lawyer, with a wife and a child, up and decides he'd like to try coaching football. That's what happened with Mike Leach. This wasn't a career track for him. He didn't start out as a grad assistant in college, or emerge, like Urban Meyer, as a "34-year-old whirl of activity ... an assistant coach on the rise. Big-name coaches had marked him; boosters were taking note." That's from a Sports Illustrated profile this month, relating a scene from Meyer's early years as a Notre Dame assistant coach.

Mike Leach's first job was with California Polytechnic State University. Did you know they played American football in Finland? Well, Mike Leach coached there. And he went just about anywhere else that would have him. Whether that was a tiny school in Valdosta, Georgia, or the University of Oklahoma in 1999, where he installed an offense that  Bob Stoops and the Sooners still run today. And every place, he did things different, with a perspective culled not from years of waiting his turn and holding clipboards, but with the help of tireless work ethic, creativity, and a curious spirit that made him hugely popular with fans and media alike.

And ultimately, people resented him for it.

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That's the shed where Adam James was forced to stand for a few hours. It's sort of cartoonish to think that Mike Leach's tenure at Texas Tech ended when he forced an injured player to go stand in a dark shed for a few hours. But it's also perfect, because it was Adam James.

Like I said, he's meaningless on his own, but if you think about it, he's also a perfect symbol for the college football establishment. A little cocky and self-important, riding the name of past glory (his father's), not as good as he thinks he is, and sharply at odds with the mind of Mike Leach. Per Texas Monthly, this week's conflict all started when James, after suffering a mild concussion, showed up to practice wearing sunglasses.

When asked about the glasses by a perturbed Coach Leach, he told his coach that his doctor said they'd help his recovery. In response, Coach Leach sent James to stand in dark places over the next two days' practices. Not "dark places" in a figurative sense, although that's the way they've been described in some circles. But just... Some literally dark environments.

It's not hard to connect the dots here--Leach, pissed off that a notorious primadonna would show up to practice with sunglasses on and cite his "recovery," sent him to stand in an uncomfortable place where sunglasses were idiotic. Namely, a dark shed. A callous move, until you consider the context and characters involved.

On one side, you've got a perpetual underdog with an unorthodox style, dealing with someone that'd reportedly caused conflict over everything from playing time to practices. On the other, you've got someone literally born to college football blue blood, unhappy with a situation he sees as wasting his talent, a national college football analyst (his father) to bolster his claims, and a doctor's order for sunglasses, to help treat a mild concussion. Can you really blame the first person for using his authority to punish the second person in a humiliating, but perfectly humane, fashion?

Well, Texas Tech chose to blame the first person, Mike Leach, and it opened the door for some of his most powerful critics to turn the tables, and humiliate the underdog they'd come to resent.

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And ultimately, that's what this is all about. Power and resentments. The James family resented Coach Leach because they thought he'd been unfairly wielding his power, and wasting their son's talents. But more important, it became evident during last year's contract negotiations that Texas Tech's Athletic Director, Gerald Myers, along with a few other powerful voices, agreed with the James family. Maybe not that Adam James was the future of Texas Tech football, but agreed insofar as Mike Leach had become too damn powerful, and he didn't deserve it.

After all, he's just a coach that does things a little differently. Successfully, sure; but it's not like he's some coaching superstar. E-mails between the AD and a boosters, obtained by the Dallas Morning News, confirm that this thinking existed. After Leach went 11-1 and had arguably the most successful season in school history, Leach was of the mind that he deserved a new contract. Here was the opposing perspective, an e-mail from booster Jim Sowell to Texas Tech President Kent Hance:

Kent, their latest offer is offensive. Mike wants a salary virtually the same as (Bob) Stoops and (Mack) Brown...

He won 11 games this year -- big deal -- two other tech coaches did it before him and it didn't take either one of them 9 years to do it. What did it get us? The Cotton Bowl. ... In 9 years, he has only had one real interview: Washington. (Where they hired another coach within 24 hours after their interview with Leach). We got the report from the Miami AD on their "interview" with Leach last year in a hotel lobby. The Kentucky job, where he was offensive coordinator for two years, has been open twice since he has been at Tech. They weren't interested in him. ... In spite of being Big 12 Coach of the Year, he is NOT a hot commodity. He has no bargaining power. 

But see, he did have bargaining power. Because where Bobby Knight -- college basketball's all-time winningest coach and one of the more traditional figures in all of sports -- had failed to deliver Texas Tech to any true national prominence, Mike Leach had succeeded. Again and again. It was more than just 10 winning seasons and bowl appearances. As long as they had Leach, Texas Tech and the tiny town of Lubbock were relevant.

What would happen if a regular guy -- albeit a weird, really smart regular guy -- decided to coach football? Mike Leach was college football's answer. And for that, the whole country -- especially Texas Tech fans -- romanticized the hell out of him, while the higher-ups at the University refused to respect him and resented his influence.

Last year, Leach's bargaining power ultimately won out, and Texas Tech awarded him a new contract. But as the above e-mail illustrates, there was no shortage of skepticism toward Leach and all that he'd accomplished. And that sort of thing doesn't just disappear. This Adam James controversy merely offered them an opportunity to act on their frustrations. It was never about Leach's misconduct toward an injured player with a famous dad.

This was about injured egos, and more than anything else, ignorance. Because while the backlash toward Leach is maybe understandable, the Texas Tech administration made the bigger mistake of misunderstanding Leach's success. It wasn't that they had a coach who'd produced ten winning seasons, but that they had Mike Leach. He didn't deliver Texas Tech to national prominence despite his strange style, but because of it.

College football fans cared about him -- and by extension Texas Tech -- because he was completely different than anyone we'd ever seen coaching before. Sure, his teams were successful, but not that successful. There are plenty of top 15 programs that nobody cares about. I'll watch Oklahoma State play Oklahoma, but otherwise, they're not on my radar. But Texas Tech? People will watch, solely because they know that Mike Leach and his offense will make things interesting. He had the people all across the country talking about Texas Tech.

And in the end, that's his job. It's not to win the Big 12 or win National Championships like Mack Brown or Bob Stoops. Those would be great, but from the administration's standpoint, the goal is to enhance the overall profile of the school. That's why they hired Bobby Knight after multiple instances of abusive behavior, the likes of which make Mike Leach's shed seem tame. But it wasn't Knight that got the whole country talking; it was this quirky, weird looking ex-lawyer that nobody really understood, but everyone loved.

Texas Tech stumbled onto a winning lottery ticket with Mike Leach. Now, they've chased him off because he wanted to get rich too. And yeah, I'm sure the Texas Tech administration thinks that their football team can win without him. But will anybody watch?

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FURTHER READING

S.C. Gwynne, Texas Monthly: Pirate Under Attack

CBS Sports: E-mails In Support Of Mike Leach

Dallas Morning News: EXCLUSIVE E-Mails Show Rocky Relationship Between Leach And Texas Tech

Michael Lewis, New York Times Magazine: Coach Leach Goes Deep

Seth C, Double T Nation: The Saga of Mike Leach :: The End

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Comments

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Stellar

Great look at the situation, Andrew.

by Tom Ziller on Dec 31, 2009 11:31 AM EST reply actions  

Daddy, Daddy, Daddy...Who said life was fair?

Give me a break. What a spoiled rotten cry baby James has proven to be. Does anyone really believe a grown man was locked up in tiny room against his will? I’ve seen the room, and its not small. As a side note, recovery from a concussion would include keeping the person awake for at least 8 hours afterward, making sure they were alert and aware.

Note to self: rich pricxs can cry foul and take a man’s livelihood, because we’re all even in sports? Daddy, daddy they won’t let me play. I wish my daddy worked for ESPN, then I would get my way.

by husker_bolz on Jan 1, 2010 9:47 AM EST up reply actions  

wbigwheel

 Right on husker! Tech has told the world that an ESPN annoucer & panty-waist son have more pull getting a respected football coach fired, than a dean, who has a verbal confrontaion with a respected basketball coach in a public place & carry over into the parking lot.

by wbigwheel on Jan 1, 2010 4:27 PM EST up reply actions  

Good stuff Andrew

I recommend this other relevant reading/watching on the character that is Leach:

Evan Smith interviewing Leach on Texas Talks

and

The full cover story feature about Leach by S.C. Gwynne in Texas Monthly
(unfortunately behind a quick email registration wall, but worth it to read the whole thing)

It helps if the hitter thinks you're a little crazy. - Nolan

by Trei Brundrett on Dec 31, 2009 12:20 PM EST reply actions  

Nice analysis

Cogent, reasoned, sensible summation of a situation I’ve been trying to get my head around for days. Thanks.

by Lady Commenter on Dec 31, 2009 12:25 PM EST reply actions  

Fantastic

insight. Leave it to SBN.

Thanks ESPN for continuing to kill sports journalism.

"A demagogue is one who preaches doctrines he knows to be untrue to men he knows to be idiots." -H. L. Mencken

by Bens4vcobra on Dec 31, 2009 12:59 PM EST reply actions  

Thank you

from a Red Raider’s parent and huge fan of Tech and Mike Leach for letting people know this was about so much more than “locking” (according to ESPN) a 3rd string player in a “closet” (again ESPN). NO ONE involved in this whole scenario is without some fault, Leach included, but it has nothing to do with the infamous shed! Adam James was a means to an end, and unfortunately, I think Craig James knew that. Red Raider faithful will be there to watch…but I’m don’t think there will be many more than that.

by MatadorProud on Dec 31, 2009 1:25 PM EST reply actions  

Excellent

Fairly stated and right to the point but I do believe that they will get it very shortly with backlash that is going to overwhelm all of them involved at the university level.

Jim Merket

by radierj on Dec 31, 2009 1:37 PM EST reply actions  

Bring on Tommy Tubberville

This hire would heal a lot of hurt fans.

by Muck Fyers on Dec 31, 2009 1:39 PM EST reply actions  

Excellent Work

I have nothing to add, just wanted to thank you for such an honest report on this situation. Kudos, sir.

by ATLRedRaider on Dec 31, 2009 1:46 PM EST reply actions  

Agreed

I feel that the money is the root of all that has transpired. Tech is talking about hiring a big name coach to replace him now, but this will be a chore finding someone that will come to a school that is just now becoming a player in the NCAA and to work for a clueless administration. Gerald Meyers (athletic director) will most likely lose his job in the transition if a new coach is to be hired. Its a shame that Tech has to suffer for selfish political reasons.

by tyla3o on Dec 31, 2009 2:24 PM EST reply actions  

Government

   The Leach ego and the Tech ego hurt the fans the most. Like most government action the people have no say. Why fire Leach, if one of your children needs a correction you don’t just kick’em out of your house forever, you just spank’em,ect. and life goes on, the same could have been done with Leach in some form or fashion, what stupidy

by JOHNBEGOOD on Dec 31, 2009 5:11 PM EST reply actions  

Thanks for the great write up!

Your work is appreciated.

Wreck Em Tech and Long Live Leach!!

" Answers -- Become Resources."
Without Questions; There are limited Resources...

by KWashburn on Dec 31, 2009 8:30 PM EST reply actions  

Absolutely great piece

and I agree 100 percent.

As with most things, it came down to ego and some people believing that an outsider really can’t be successful if he has a different way of doing things.

He wasn’t a good ol’ boy, and I am sure that that rubbed some of the boosters with stroke the wrong way.

"Put. That coffee. Down. Coffee is for closers." ~ Blake (Alec Baldwin), Glengarry Glen Ross

by D-Sing on Dec 31, 2009 8:54 PM EST reply actions  

Mike Leach is a Joke!

Please tell me you’ve seen this…it is so freakin’ awesome. Mike Leach is a joke!

http://www.foxsportssouthwest.com/pages/main

How long do you think it will be before he’s working again? He won’t be acting anytime soon though…this video shows just how bad those skills suck.

And to think, this is the video that HE put out to show his side of the story….wow. Tech needs to hire Art Briles and Baylor needs to hire Leach, just for the pure comedy of it.

by Horned Frog Fan on Dec 31, 2009 9:25 PM EST reply actions  

You need to get over yourself

You’re the joke. O an FYI, that link you posted doesn’t bring up any sort of video.

by techtom4 on Dec 31, 2009 10:07 PM EST up reply actions   1 recs

Right On!

Your article is exactly right! I’m not sure which part of Mike Leach’s success at Tech the moronic power-hungry administration and high-roller alumni were displeased with. Was it the added revenue the football program brought in, the new stadium they were able to add to, the high athletic graduation rates, the higher recruits they were able to bring in, the 11 straight bowl games, the additional national TV coverage, the national notoriety of the program? Someone please tell me which was it that they didn’t like? Now they think they can just hire someone else to come in and continue the program and things will continue without repercussions? This football program won’t recover for many years, if ever! The AD and Chancellor have to go! This has been handled in the most unprofessional and undignified manner I’ve ever seen. Anyone with half a brain can see it’s a personal vendetta and it’s all about money and power. The fans and alumni should be storming the offices and DEMANDING their resignations! What a bunch of incompentents. They’re the laughingstock of the country.

by steel magnolia on Dec 31, 2009 11:30 PM EST reply actions  

In Addition To...

winning the lawsuit against Tech, I really hope Leach files suit against the James weaklings and ESPN. The slanted reporting, and the use of the network as a sounding board to further the agenda of Adam and Craig James makes ESPN complicit in hurting Leach’s reputation.

Can you imagine ESPN trying to dance around the lawsuit as they’ve tried to dance around the truth of this matter?

by E-Nasty on Dec 31, 2009 11:39 PM EST reply actions  

Agreed

Yeah, for me the eye-opener here was how ESPN rushed to judgment – covering for Dan Patrick this week, Rich Eisen referred to Leach’s ‘medieval’ treatment of James (really, Rich? Medieval?) and others on the ESPN team – May, Herbstreit, etc., immediately took a stand against Leach, with laughably one-sided analysis, clearly negative in tone. Far from ESPN’s finest moment. Perhaps I was a bit naive, probably shouldn’t have expected anything less. Eisen has a master’s degree in journalism, but this past week at least, he did not comport himself like a journalist.

Anyhow, I remember Leach on a recent episode of Friday Night Lights, the words seem especially relevant now:

http://www.youtube.com/watch?v=rNQ6AvVpWcg

by Subo23 on Jan 1, 2010 9:38 AM EST up reply actions  

Point of clarification

Rich Eisen does not work for ESPN anymore.

Rich is the founding anchor of NFL Network.

"Put. That coffee. Down. Coffee is for closers." ~ Blake (Alec Baldwin), Glengarry Glen Ross

by D-Sing on Jan 1, 2010 2:37 PM EST up reply actions  

Excellence in Reporting and Clarifying

From a Red Raider graduate and fan of our sports I am grateful for your excellent report and clarifications. It basically agrees with my own assessment of the events leading to this unfortunate conclusion and probably a protracted law suit. Which will continue to make my school a laughing stock in the sports world, Mike Leach did more to up hold the institution than the four clowns who run it with their own good ole boy network and cowtown hick mentality.
.
Let’s face the truth; Craig James is a helicopter, over protective parent who felt his spawn is more entitled to play in any college program regardless of work, practice, grades, etc., which are required to support a team. Craig James is vehemently defended by his espn colleague hacks, who also do not know all the facts but only one side that of his son. It is an unfortunate turn of events when the winningest coach for Tech is DENIED due process by not being allowed opportunity to present his side of alleged events. It is apparent the institution hierarchy makes decisions before hearing both sides likely a result of the acrimony during contract negotiations by a sorry excuse of an AD and because of a tidy sum of money owed a meager four days hence from firing date. Regrettably the Red Raider nation; alumni, students, athletes, and many others who support the Red Raiders, now will pay a heavier price than just the money the institution hierarchy fear paying to Coach Leach. They will pay for it in lack of quality student-athlete recruits, lack of quality coaches (anyone remember "we believe in Steve," who came and went…not that he was all that quality, certainly didn’t build a winning team). What coach in his right mind would want to step into this pile of bile that these four clowns created. The chief cause of this entire fiasco rest with the institution hierarchy who refused to let the football season end then take up the due diligence required for a fair investigation and settlement of the allegations. Adam James could have sat out (with his concussion) or been sent home to his helicopter parents, we hope he finds some place to demonstrate his excellent qualities which apparently remain unshown to all present coaches at Tech. Sympathy is extended to the entire Red Raider nation for the loss of recognition and loss of prestige for Tech. It will be another ten years at best before we recover.
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Those that ought now be fired are DA Gerald Myers (for being so jealous that he did not accomplish half what Leach did in twice the time), TTU Pres Kent Hance (for permitting money people and microphone people to interfere with an excellent athletic program based solely on baseless rumors), Jim Sowell needs to step down as a convicted meddler and follower of mere speculation and further be barred from any contact with TTU, as well as any other regent who participated in this failure, Craig James needs to be fired from espn for abusing his influence and microphone to end another program as he did for SMU, and finally wussy Adam needs to cut the umbilical cord and grow a pair to be come the man his father thought he sired but isn’t now.

by JCalvin on Jan 2, 2010 5:46 PM EST reply actions  

Interesting

This situation cries out for balanced, in-depth reporting, and this piece adds good information to the conversation, particularly on the details of James’ treatment. However, what evidence is there for the sweeping thesis that this is all because Leach isn’t part of the ol’ boys network (no pun intended)? What we have is a single email saying from a booster saying that he thinks Leach was asking for too much money. As (I assume) he’s helping pay the salary, disagree with him or not, he’s entitled to his opinion, and the email by itself is not unreasonable.

I’m not saying it’s wrong (I’m as ignorant as anyone), but I would like more information before making a conclusion about the real motivations involved.

by Epimenides on Jan 3, 2010 4:40 AM EST reply actions  

Good Commentary

Hard to say who is the biggest loser in the battle of egos: The TTech Athletic Director, the football team, their football fans, or Mike Leach. Be careful in what you ask for, Gerald Myers. You may not like the results of what you orchestrated.
Mike Leach’s quirky persona and style made him the winningest coach in school history. And as the author pointed out, it made TTech football ‘matter’. Outside of Lubbock, the winning and the high-powered offense captures attention from fans everywhere, and at home, endears the team to its fans. And to potential football recruits. Good luck generating that kind of attention again in the future. And good luck keeping your incoming football recruiting class intact.

by Rocketmaniac on Jan 4, 2010 3:27 PM EST reply actions  

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