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Updated throughout the day with quick takes from staff.

Marketing Fail: KKK Promotes All White Night

Remember this, team presidents and owners of the universe: Always know what your marketing department is doing. Oh, don't get in the way -- you bought the team because you have money, not because you know anything about marketing a sport to a sometimes unresponsive populace. Don't confuse the two things.

You may want to check in every now and then, especially if they're working on the internet. Mistakes have a way of getting out of hand very quickly in the digital universe. For instance, if you promote an "All-White Night," and post pictures of Klansmen to promote the event, it'll probably end up someplace like The Sporting Blog in a matter of hours. Why, just like this:

That's from the Torquay Tigers website, an Australian football team looking to promote what we in the United States wisely call a "white-out." The image has been pulled from the Tigers' website and replaced with an image of Snow White. The club secretary has said no offense was meant by what he says was likely "the work of a single person." A simple rule to use when toying with the idea of using Klansmen in your advertising? Rule one: no. Rule two: refer back to rule one.

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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Well, there goes the "Huey Newton" idea I was going to send Ozzie Newsome for when the Ravens break out the all black against Pittsburgh this year.

by StetSportsBlog on Apr 30, 2009 10:55 AM EDT reply actions  

My old high school banned the idea of "white out" games at sporting events because they deemed it racist..

by npcPronk29 on Apr 30, 2009 11:18 AM EDT reply actions  

Pssshht, who cares? All klansmen look the same.

by colonel on Apr 30, 2009 11:24 AM EDT reply actions  

So, you are saying this is a bad idea?

by ethanator1088 on Apr 30, 2009 2:34 PM EDT reply actions  

It was the idea of one man…and his name was Cletus. He is now looking for employment.

by Zoner on Apr 30, 2009 3:05 PM EDT reply actions  

You mean Cletus the slack-jawed yokel?

by buckyeinthenati on May 1, 2009 5:41 PM EDT reply actions  

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