Athlete Twittering: You're Doing It Wrong

There are a lot of outstanding athlete Twitter profiles -- maybe none better than Cowboys tight end Martellus Bennett (@MartyBTV) -- but you can already see that advertisers are starting to creep in and suck out the fun. Take Danica Patrick's new Twitter page, for example. Details found via SportsBusiness Journal ↵
↵⇥IRL driver Danica Patrick has launched a Twitter feed at the behest of existing watch sponsor Tissot, located @DanicaPatrick. She is believed to be the first major athlete to join Twitter in conjunction with a corporate entity, and Tissot will receive extensive exposure on her feed, including visual branding on her Twitter Web page. ↵
↵

↵ ↵

↵

↵I can already see the really subtle 140-character bursts: "Oh, just sitting here sunning in a bikini, admiring a man with a nice Tissot watch." ↵

↵

↵Even the best athlete Twitter feeds are going a little bit corporate. Shaq announced an endorsement deal with Enlyten on his Twitter page and now they're getting space on his faux viral videos. ↵

↵

↵The end is near for Twitter as a way to catch the authentic side of a lot of athletes. There are still a ton of great ones out there, but I don't think it'll be long before more corporate entities follow suit and make these things as vanilla as personal athlete blogs and whatever else came before. ↵

↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.