SEC Forgetting Tim Tebow's Injury, Still Not Quite Getting This Internet Thing

Hey, did you hear about this Tim Tebow guy getting hurt this weekend? No? Really? Well, you must be getting your highlights from the SEC. ↵

↵Ben Volin of the Palm Beach Post's Gator Bytes blog went through the SEC's online recaps of this past weekend and found that the conference's memory may be foggier than Tebow's. The SEC Digital Network's widget of media clips cuts off Taylor Wyndham's sack of Tebow before it is clear he is hurt, a highlight package cuts out the play entirely, and a recap show briefly mentions that Tebow was hurt, without mentioning how or how badly. The only way to see the full play on the SEC's site is to watch the full game replay. ↵

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↵Why the SEC has cut the highlights this way is unclear. But, no matter the reasoning, the decision is baffling, especially in the wake of the SEC's summer campaign to claim Internet turf as their own: Shouldn't the SEC want more footage on their sites, not less? ↵

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↵The average Internet user is not going to tunnel through a labyrinthine site to find a snippet of video that it takes five seconds to search for on YouTube. Over 200,000 people have watched just one video, and videos were popping up on the site within about 15 minutes of Tebow going down. ↵

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↵The SEC is within its rights to pull down that clip, or any others featuring SEC material, claiming copyright; Major League Baseball and the NFL both have similar policies, and tirelessly take down YouTube clips. But in putting together content that doesn't include the most relevant and interesting parts of games, the SEC has created exactly the Orwellian scenario that would let those sites it was trying to work against accumulate hundreds of thousands of hits. ↵

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↵What the SEC should be doing with the Tebow hit, if it is interested in driving traffic to its site, is making sure the clip is only available there and sending word that they have it exclusively. ↵

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↵What they are doing with this golden opportunity is bizarre, backwards, and so ignorant of the way the Internet works that it should raise concerns about whether the architects of the SEC's policy have ever seen Google. ↵

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↵Maybe the SEC's on-field product is the best in college football, but their online wing is currently operating with a Big Ten philosophy. Expect them to tell you that Urban Meyer said Tebow "looked terrific" on Tuesday by June 2011. ↵

↵(HT: Gator Bytes.)↵

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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