Updated throughout the day with quick takes from staff.

The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by. According to a rep for the dating site, which operates under the slogan “Where Many Many Many Men Come Out to Play,” the ad was submitted on Monday, January 18th. When the site followed up on the status of the ad on Friday, January 22nd, they were told by CBS that “the spot hadn’t been officially approved yet" by network standards, and that "all the Super Bowl spots were sold out.”“ManCrunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed,” added the site’s rep.
ManCrunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, "but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.”
Methinks ManCrunch officials are dead on with this one. There's little to no chance CBS will give the ad any real consideration for airtime. Maybe had the commercial been toned down a bit from two guys wildly making out. Not that there won't be ads with hetero people going at it, but physical interaction between gay people is still probably too shocking for a conservatively minded Super Bowl audience, I'm guessing.
It's kind of a shame, though. I would recommend scheduling the ad immediately after the Tebow spot during the same commercial break, if only to see the resulting indignation from both sides of the political spectrum, which would inevitably lead to an ideological melee on the 50-yard-line during the game. But then it could also result in mass protests, thus damaging those cherished Super Bowl ratings. That might be something of a negative, and less entertaining upshot.
UPDATE: After the jump, video of the ad which finally hit the web.
(H/T to Mashable for the video)
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
Comments
I have no problem with them advertising a gay dating site, but I really do not want to see two guys making out when I am trying to focus on the Super Bowl. Tone the ad down, or find another venue for it.
by LSUSMCR on Jan 28, 2010 3:20 PM EST reply actions
Geez LSU, I could see two girls making out breaking my focus of a game but not two guys.
by toeknee475 on Jan 28, 2010 3:56 PM EST reply actions
Both men involved in an act of sodomy can watch the Super Bowl at the same time.
by L'etat, c'est moi on Jan 28, 2010 4:07 PM EST reply actions
This is the Super Bowl for crying out loud.Not the Bravo Channel
by burtrat57 on Jan 28, 2010 4:46 PM EST reply actions
Where is the controversy? Same sexers can make out or do whatever they want for as long as they want and the word "abortion" will never, ever, come up. Ever!
by siddsquid on Jan 29, 2010 2:42 AM EST reply actions
I think it’s hysterical…very funny..They have all their clothes on what’s the big deal..who cares..
by GatorGorilla on Jan 29, 2010 12:41 PM EST reply actions
This is a shrewd move by ManCrunch. They know that the ad will never run, and in light of the Super Bowl approving the Tebow ad, they know they will get stories like this in response to their reques. Free advertisement, and little protest as few people will ever see the actual ad. At the risk of(or maybe in the hopes of) riling the Gator fans, it would seem that a very humorous commercial could be created that makes use of Tim Tebow’s considerable commercial appeal. Perhaps it could be Tim and Urban watching the Super Bowl at the Meyer house. The two in the basement, lights dim. Urban’s wife calls out that she and the kids are going shopping for a few hours. Tim reaches for the popcorn. His hand brushes up against Urban’s…And as L’etat pointed out so helpfully, both men could continue to watch the Super Bowl, a game neither will ever be involved in otherwise.
by Sexy Pete on Jan 29, 2010 1:06 PM EST reply actions
because they know it’s sin
by unlost on Jan 29, 2010 1:08 PM EST reply actions
While I don’t want to see two guys make out to begin with, I don’t think ads like this are helpful to the gay community. They reinforce the idea that gay men are horn dogs that show no discretion in physical relationships. The gay community should see it as a favor for not propogating commonl stereotypes.
by www.notinhd.com on Jan 29, 2010 2:00 PM EST reply actions
As an advocate for the gay community, I am outraged!
by buckeeyesnut on Jan 29, 2010 2:31 PM EST reply actions
i’m outraged by this outrageous outrage! is nothing sacred??? not even our biggest national holiday, the stupor bowl?! on a sunday no less!!! i could tell they were pansy pinkos the moment i laid eyes on them! they’re recruiting our children! the human species will die off if they have their way!!! he said "you suck"! i get it! dirty dirty dirty!
by j.nice on Jan 29, 2010 3:04 PM EST reply actions
Run all the ads prior to the game and let people pick and choose what they watch and leave the game alone.
by snowhill on Jan 29, 2010 3:24 PM EST reply actions
The gay ad was supposed to have me sitting in between Brady Quinn and Derek Anderson. I was originally supposed to be skiing them off.
by buckeeyesnut on Jan 29, 2010 4:25 PM EST reply actions
thank you, thank you. I am so so glad i didn’t see this ad in the middle of my superbowl by surprise. be deviant if you want just stay the fkcu out of my fkn superbowl.
by scurds on Jan 29, 2010 4:49 PM EST reply actions
They should have had Brett Favre and gay ex-Viking Esera Tuaolo sitting on the couch . . .
"It’s OK, Brett. You were just trying to win the game. Listen, you look tense. How about a massage?"
Then there’s a knock on the door. Brett goes to open it. There’s Jeff Garcia. "Pizza delivery!"
PS—Buckeyesnut, that was some funny sh
by old__Chuckeye on Jan 29, 2010 5:14 PM EST reply actions
I agree. This site had no intention of having the commercial even run. I feel like it isn’t even a high enough budget to run with Superbowl commercials. Looks like a couple of guys just did it during their break at work. They just want the publicity.
And if two girls were making out, you know feminist groups would be all over that trying to take it down.
by coopb2005 on Jan 29, 2010 6:38 PM EST reply actions
well no ****. who wants to watch a couple homo’s making out? How about a commercial with a couple fine lipstick lesbians making out?
by 23Witness on Jan 29, 2010 8:49 PM EST reply actions
Agreed 23Witness….They could even be Dallas Cowboys cheerleaders, wouldn’t mind that.
by astrotown on Jan 29, 2010 10:04 PM EST reply actions
deport all the gays to guatemala then send russell henderson and aaron mckinney to finnish the job
by Dinger4TheWin on Jan 29, 2010 10:37 PM EST reply actions
even though football is a macho as anything. Its a man game. And as a man game we want to see things that men like. We like beer commericals good food commericals hot chicks wrestling in bikins. That what i want to see and every other guy. We dont want to see man on man. Besides why are these f**** trying to intrude on our sport. They can have those commericals shown during a gay event where gay guys play. And its called the world cup.
by will5430 on Jan 29, 2010 11:35 PM EST reply actions
The Real Man Coalition will strike back by running F-150 commercials all over Will And Grace reruns.
by L'etat, c'est moi on Jan 29, 2010 11:52 PM EST reply actions
I have a suspicion that they wouldn’t have antied up with the millions to air it. They were looking for a discrimination case. Just a hunch with no way to prove it, and I admit this is a business, not an activist group, but most pro-gay groups have a way of going through the courts to get their way.
What’s funny is that "Focus" was gearing themselves up for rejection.
by fraber on Jan 30, 2010 6:43 AM EST reply actions
You can’t really compare Tim Tebow saying he’s glad his mom decided to have him (who wouldn’t say that?), to two gays making out on a couch. It’s not the same ballpark, not even the same sport. Since when did sports websites start weighing in on women’s (lesbian) lib issues and gay issues? Besides, 90 percent who are outraged at the Tebow ad have no more chance of getting pregnant than the two gay dudes on the couch.
by dustyel74 on Jan 30, 2010 9:23 AM EST reply actions
hmm…tough one. it is a little bit overboard. it was funny though. anyways, if they want to say it doesnt meet their standards for that spot, so be it. i just dont get how it is any more offensive (for lack of a better word) than some of the ones we see with women. the other part, if they really cant verify the credit status of the company, for sure they have the right to not show it.Anyways, wouldnt it be super easy to edit the commercial. Show their hands bumping against each other in the chip bowl, then go to the last shot with them making out and the guy in the chair. I think just a few seconds of it would be unquestionably appropriate.
by sarah242k on Jan 30, 2010 3:21 PM EST reply actions
Wasnt even a funny commercial. stupid commercial, and nobody wants to see those 2 fags make out. Advertise your same sex dating site, but dont have those homos make out on TV, thats just not cool
by runningurlife on Feb 12, 2010 12:49 PM EST reply actions
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