Updated throughout the day with quick takes from staff.
by Chris Littmann • Jan 8, 2010 5:00 PM EST
On Monday, James flew to Indianapolis and spent the day shooting a commercial with Orlando Magic star Dwight Howard and Boston Celtics legend Larry Bird. It is believed that the commercial is for McDonald's and is planned to run during the Super Bowl, which would signify a significant new sponsorship opportunity for James.Indiana Pacers fan blog Indy Cornrows reported the spot was filmed at Conseco Fieldhouse and that it is a throwback to a famous Bird commercial with Michael Jordan where the stars played a game of H-O-R-S-E. Jordan and Bird first debuted the spot on Super Bowl coverage in 1993 as they fought over a Big Mac and fries, creating and then hitting numerous impossible shots and adding "nothin' but 'net" at the end.
Because this thing is supposed to air during the Super Bowl, I've got unreasonably high hopes for it. The downside: I'll be at the Super Bowl in Miami, so I won't get to see it. Oh, that's not really a downside I guess.
It only makes sense that these two would link up in this ad. As Nate Jones pointed out, Dwight Howard has some skills from half court. Ditto for LeBron James.
Evidence of those skills after the jump.
This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.
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Comments
Still won’t eat that stuff, but I loved the Ads.
by Craterlake on Jan 8, 2010 7:11 PM EST reply actions
Does LeBron have to steal everything Jordan did?
by ChiAdam on Jan 9, 2010 1:01 AM EST reply actions
It doesn’t matter there’s only one Jordan. LJ can’t even hold MJ’s jockstrap.
by Steel817 on Jan 9, 2010 1:14 AM EST reply actions
I really like the video of LBJ – it says CBS doesn’t want people in my country to see the content.
He’s going to have to do better than that.
by rugsucka on Jan 9, 2010 1:36 PM EST reply actions
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