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NBC Olympics Coverage, Making Sports Fans Hate The Network More Than Ever

What, you ask, do you have to do to turn the ire of the sports fan away from perennial flogged horse corpse of ESPN? The answer is "Be NBC," the network whose bizarre programming decisions surrounding the winter games have momentarily surpassed the Worldwide Leader's daily foibles for the Most Hated Nation status among those who, shockingly, would like to watch a single Olympics event live and unmolested by Dreamworks promos or non-sequitur segments on polar bears. 

The lack of live coverage across any of NBC's four networks, the decision to show only 38 minutes of the downhill over endless pairs figure skating on Monday night, and the clumsy production bits in between have all been covered here, but Henry Blodget breaks out the flamethrower and burns NBC's failure down to the bare, charred bones of what makes this all so bad for the Peacock:

Do you care that sports fans from coast to coast are furious at you? How do you factor this into your long-term brand-value calculations? We, personally, hate you for this. It's possible that we're alone, but based on the feedback we've received, we doubt it. That can't be good for the value of the company, can it? Especially when you make no effort to explain to people like us why you're doing this.

Hate's not too strong a word: I hate watching sports on NBC anyway, but watching Dick Ebersol broadcast the games from 1988 has been doubly infuriating because a.) this only comes around every four years, and b.) because NBC, a purveyor of crapheap products anyway, has doubled up on ineptitude and put on a clinic in how NOT to cover sports in the 21st century by making the Games inaccessible, tape-delayed, and produced on a budget of at least three dollars a broadcast minute. 

The worst part is the talent they're squandering on air. Costas, having stolen Dick Clark's Pancreas of Immortality, still runs a broadcast with aplomb. The commentators across the board have been superb. (We have a special place in our hearts for Al Trautwig, who saddled with cross-country skiing sells every second like he's Billy Mays pitching Mighty Putty.) They have good talent. That's not the problem.

The problem is the absentee landlord of NBC itself, a network that last did sports effectively when Ronald Reagan was President and analog was king, and a company whose owners have let the building fall down around their ears. Having just killed Conan O'Brien and following it up with the OlympicFAIL, the only justice would be the whole thing collapsing on them with substantial casualties. 

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The first sign of trouble

was when they announced they were losing $200 million by just broadcasting the Olympics.

The college football season is so fragile. It's like a glass ball being pushed around from stadium to stadium by a rhinoceros.

by Winfield Featherston on Feb 16, 2010 11:24 AM EST reply actions  

this

Supposedly they were having trouble raising enough money from advertisers. Don’t know who to blame… I don’t know the ratings, but are the Olympics that bad? Maybe most of America doesn’t care?? I don’t know, but I love watching the Olympics

by golfballs03 on Feb 16, 2010 11:29 AM EST up reply actions  

This is your host, Dave Archer

If NBC really is that flush with hit shows that the Olympics is a hit in the pocketbook, then please, by all means, sell it to ESPN, Versus, the Big 10 Network, Jefferson Pilot, whatever they need to do. I really would much rather watch Dave, Dave, and Dave cover downhill skiing live than to have to wait 6 hours to watch someone with a modicum of broadcasting talent.

This is the friggin Olympics. If it comes to it, I can deal without Dick Button telling me that the couple who didn’t fall on their ass is better than the couple who did. Just be timely, and don’t mix in a lot of bullshit. Polar bears? Really?

by Tanner B on Feb 16, 2010 11:39 AM EST up reply actions  

NBC has been bleeding money for a while

What makes money doesn’t mean that it is rated highly (See THe Jay Leno Show). But in a long-term glance at the network, NBC has been in toruble for a while financially. Lorne Michales has made fun of financial cuts for a long time on SNL, and of course Conan joked about it before he was canned.

NBC’s approach was the loser. They wantee exclusivity. NBC-Universal does not have the reach in this age for exclusive and broad coverage fo the games. Even with their multiple cable stations, they aren’t devoting everything to the Olympics, and have done a poor job getting out the memo on what will be showing where and when.

9:12. Lights out. Raw Charge.

by John Fontana on Feb 16, 2010 12:31 PM EST up reply actions  

So their solution to that is to... make the broadcasts intolerably bad in order to show as much advertising as possible!

Way to manage the brand long-term, NBC!

Shawn Spencer: "I’m receiving a transmission from your husband. Really more of a voicemail, if I'm being honest. A status update. Perhaps a twitter."
Burton Guster: "I believe it’s called a tweet."
Shawn Spencer: "There’s no way I’m saying that."

by PaulThomas on Feb 16, 2010 1:43 PM EST up reply actions  

Hey now

NBA on NBC was pretty boss throughout the ’90s. Until they scrapped it, of course.

Team Speed Kills
SBNation's SEC Blog

by Year2 on Feb 16, 2010 11:27 AM EST reply actions  

Bode vs Lindsay Vonn

So let me get this straight, 4 years ago when Bode was fully plugged into the NBC hype machine he could’ve cared less. Nevertheless NBC felt the need to broadcast every event and rip him at every turn. Now that he is flying below the radar, yet fully bought in to the Olympics, they don’t seem to care because there hasn’t been ample hype.

Think we’ll see this same type of coverage with Vonn? No way. She is their chosen star, therefore they will do all they can to center coverage around her.

by Brian Davidson on Feb 16, 2010 11:29 AM EST reply actions  

Don't forget...

If you’re on the west coast (you know, the same time zone as the Games), you get them on double-extra tape delay!

by Splat on Feb 16, 2010 11:31 AM EST reply actions  

Tell me about it. I’m so sick of staying up until after midnight just to watch the events I want to see. Why does the East Coast always get preferential treatment when it comes to live events? Events like this should be live in the time zone they’re in, not live just for the East Coast. Is there a network out there willing to take the Olympics away from NBC? I’m so hating NBC right now.

by Jill Gerber on Feb 18, 2010 12:40 AM EST up reply actions  

Conan

Maybe Conan’s show sucked and was unfunny because he was on tape delay.

[insert prophetic yet obnoxiously haughty and annoying quote here]

by J Money BS on Feb 16, 2010 11:34 AM EST reply actions  

Conan's show didn't suck and he wasn't unfunny

But he wasn’t bland enough to compare to The Jay Leno! Leno Rules… what, I have no idea, but Jeff Zucker says so! So does Dick Ebersol.

And with the quality of these games, how can you go against the opinion of NBC Sports chief? :-p

9:12. Lights out. Raw Charge.

by John Fontana on Feb 16, 2010 12:35 PM EST up reply actions  

NBC executives should try the downhill on the sled from Citizen Kane

As much as I hate it, I can handle the tape-delay if they really think the downhill is important enough to save for primetime. At the same time, I can handle the avalanche of figure skating and snowboarding since I know those sports (probably) have a broader audience than alpine.

But to both deny us the live broadcast and then screw us over with six—SIX—total runs on the downhill … it’s unconscionable. DIE DIE DIE DIE.

by JCCW Jerry on Feb 16, 2010 11:34 AM EST reply actions  

We're lucky we got six!

If the one guy hadn’t crashed, it would have been five, at best.

by CKGator on Feb 17, 2010 10:38 AM EST up reply actions  

I hate the shotgun coverage they are doing

By shotgunning, I mean splitting all the sports in quarters or so, and then splicing them throughout a 4 hour telecast.

Hey NBC, I really want to watch snowboard cross. No, seriously, I do. It looks fun, fast, and the Americans typically kick ass in it. It hits all the buttons that I would care about in a sport.

So, how about not splicing it with pairs figure skating, the antithesis of snowboard cross, and guarantee I will just turn on my 360 and completely forget that its on?

by ConfusingJazz on Feb 16, 2010 11:52 AM EST reply actions  

1000x THIS

Seriously, what about serial viewing. I’d be stoked to watch snowboard cross or short track or speed skating – just as much as some people get excited about figure skating (the alleged marquee event of the Olympics – so much so that NBC plans to show women’s figure skating instead of USA/Canada hockey). Why not give us both interrupted viewing of each of our events.

by Chris Pantages on Feb 17, 2010 12:23 PM EST up reply actions  

nbc

what you should do is show less of the cross country sking which is boring and show live coverage of most of the sports. if i have to read who won the womens snowboard cross before it happened i will be pissed. and another it couldnt hurt to put the first usa hockey game on at 3 pm on nbc instead of the biathlon and justtell your local station to just have news at 6 pm in the east so you can show hocky on nbc live

by Lancers25 on Feb 16, 2010 12:28 PM EST reply actions  

I decided to do my own tape delay

I want to watch curling. NBC wants to give me curling during the day and craptastic figure skating spliced together with a bit of stuff I do care about in prime time. Instead of watching primetime, I will watch my DVRed curling. I might even let the commercials run if I"m doing other things. The human interest stories and idiotic jumping from sport to sport is miserable. The new figure skating judging scheme takes so much time that they can now cram in a commercial between the end of a performance and when the scores are announced. Why not tape delay some of that?

Oh, yeah, and what’s with not using all their available networks during primetime?

by NoDak_jacket on Feb 16, 2010 12:50 PM EST reply actions  

Please help me to bury them in an avalanche of negative commentary

nbcolympicsfeedback@nbcuni.com

It’s incredible that they have something this good and they’re screwing it up anyway. This is a level of epic failure that is familiar only to hard-core devotees of the Democratic Party.

I don’t mind human-interest stories— really, I don’t— but for God’s sake, slot them in when there is less going on (like, say, the last 15 minutes of a cross-country race, which is effectively over by then anyway). Last night featured the marquee events of both Alpine skiing and men’s speed skating, in addition to the highly entertaining snowboard cross. By my count we watched 6 of 15 SBX races, 6 of 25-odd downhill medal contenders, and ZERO speed skating. Instead we were treated to, in addition to the endless commercials, promos and puff pieces, a parade of pairs skating the quality of which can only be fairly described as complete garbage. This was truly a new low in broadcasting.

Put figure skating on its own damn channel. The people who want to watch it for the most part don’t give a shit about the real Olympics anyway. Leave the rest of us in peace to enjoy real sports that don’t involve clown costumes and major screwups every 2.5 minutes.

Shawn Spencer: "I’m receiving a transmission from your husband. Really more of a voicemail, if I'm being honest. A status update. Perhaps a twitter."
Burton Guster: "I believe it’s called a tweet."
Shawn Spencer: "There’s no way I’m saying that."

by PaulThomas on Feb 16, 2010 1:42 PM EST reply actions   1 recs

pictures of GE and/or Comcast execs with goats and pants down.

This is the only explanation as to how both Dick Ebersol and Jeff Zucker still have jobs with NBC right now. It’s the only one that makes any amount of sense. Openly admitting you overpaid for the Olympics and are taking a 200 million dollar loss, then botching the coverage by tape-delaying it like it was happening in Europe instead of North America?

We can’t even go for the Peter Principle here.

"'I wish to hell God would stop trying to make me a better person." - T.J. Lambert

by Signal to Noise on Feb 16, 2010 3:22 PM EST reply actions  

and yet, herein lies the problem.

It’s a sweeps month and the ratings are kicking ass for the Winter Olympics so far, thus, NBC’s approach will not enter even the late 1990s or early 2000s.

"'I wish to hell God would stop trying to make me a better person." - T.J. Lambert

by Signal to Noise on Feb 16, 2010 7:21 PM EST reply actions  

Awful, Awful ...

I wish someone could explain to me how having tape delayed events and showing it until MIDNIGHT EST is helping people enjoy the Olympics – some of us have to get up at 5am. You couldn’t end the Olympics at 11 so you can see the news and call it a night? Most of the medal ceremonies are on during the “late night” hour. The Men’s short figure skating program doesn’t say “Live” so you know that this is on a tape delay.

NBC is killing us with all the “personal interest” stories — and you’ll see Short track in :17 minutes, downhill in :22, etc. With all the media outlets available, as well as all the channels at their disposal, there should be no reason for the events to be going on until Midnight and later.

We were subjected to 20 minutes of “Polar Bear plunge” yesterday as well (Thanks, Mary) and watching Jenna Bush Hager try to snowboard, and Meredith, Natalie and Kristi out barhopping in Vancouver. Yep, that’s all very important. And, if and when Lindsay Vonn should ski, I will turn the games OFF (if they aren’t off already). Enough of “America’s Sweetheart” and her issues with an injury that she kept hidden until she got to the games. Oh the DRAMA .,.. (please!). One more day she can rest – one more .. OH and another day.

Dick Button needs to GO …, and now. He’s 100 years old (at least!) and he was an Olympic Gold Medalist 50 years ago. There are plenty of other gold medalists who could do “color commentary”.

Very disappointed in NBC. Here’s hoping they NEVER do another Olympics.

by sharon1216 on Feb 16, 2010 10:56 PM EST reply actions  

You May Have Options

There are ways to watch the Olympics other than suffering through NBC’s usual amateurish approach.

One way is by signing up at NBCOlympics.com. You can get to see at least some of the events in their entirety. (Your cable operator/satellite provider has to have signed up an agreement with NBCOlympics.com for you to be able to do that.) It’s free. The drawback-or maybe not-is that you see the Olympic feed, sans announcers and analysts. That may not be a problem for everyone.

Another way. Your cable or satellite provider may have some of the events available via On Demand. My cable company-Cablevision of New York-has the entire Pairs Short Program in Figure Skating available On Demand, without commercials.

You can also check online to see how. CTV may and there may be others.

by Ironcurtianantihero on Feb 16, 2010 11:31 PM EST reply actions  

Sorry for the grammatical errors

I was typing quickly that last paragraph.

You can check online. I know that Yahoo! does provide live Olympic coverage with EuroSport, and CTV might have some coverage available online and their may be others., Please do a search if you’re interested.in that.

by Ironcurtianantihero on Feb 16, 2010 11:34 PM EST reply actions  

Piecemeal broadcasting

I think (but am not positive) that NBC has to split the sports because they are technically being broadcast live (in EST at least). So unless they stagger the events so none coincide, they have to switch back and forth.

Of course, that’s no excuse for those of us in the Pacific timezone – given that the coverage is already tape-delayed, they really should make it more convenient for us and group the coverage by sports. I don’t want to have to keep flipping back to NBC in hopes of catching Snowboard Cross – I ended up missing the semifinals because I thought they would stick with figure skating.

I think NBC has been doing this piecemeal broadcasting for as long as I can remember – but they need to realize that things are different now – we have social networking sites where we can get results in real-time. We are used to viewing tv episodes on demand (with Hulu and the like). We do not want to sit through 4 hours of coverage just to see 5 minutes of Snowboard Cross. And I did not want to stay up until midnight (possibly) to see the finals of SBX – luckily they showed the final right at 11pm.

At the very least, they should post what time the events are coming up – I watched the ladies’ short program on Universal Sports (NBC’s affiliate?) and they had specific times on when certain skaters would be skating. Like Sasha Cohen was skating at 9:59pm, so you could flip to another channel and come back later to see Sasha skate. These events at the Olympics all have specific start times (though sometimes they might be delayed for various reasons) – but NBC wants to force us to sit there and watch every minute of their coverage.

I tried watching the finals of the short track speed skating event (that Apolo Ohno won the silver) and unfortunately, it’s “premium content” over at NBC Olympics. I don’t have cable/satellite so I was out of luck. And no luck at CTV – their site is geo-blocked for Canada only.

I hope another network takes over broadcasting the Olympics. I can’t remember how CBS or ABC did it – it’s been so long.

by FadingRose on Feb 17, 2010 12:09 AM EST reply actions  

I realize that NBC doesn’t want people to tune in just for bits and pieces, which is probably why they do the piecemeal crap and don’t tell you what’s going to be broadcast when. They want to make you sit through three hours of figure skating just so you can be sure not to miss snowboard cross. Trouble is, this is the 21st century. We have a little thing called DVR. And if there’s some event I want to see in the midst of figure skating and I don’t know exactly what time it’s on, I’ll just record the whole damn thing and fast-forward through the puff pieces and the sports that suck. I hate doing that with sporting events, but since you aren’t showing half of them live anyway, no big loss.

(Oh, and get a better HD feed for your hockey games.)

by SpartanDan on Feb 17, 2010 12:28 AM EST reply actions  

Coverage in Canada is top notch, why can't NBC do it?

I was in Canada over the long weekend. The Olympic coverage was incredible! They have CTV basically providing all day coverage of events from 9am until the last event. Other stations like TSN and CBC, continually provide updates throughout the day and highlights of major events. What’s even better is on the CTV website you can stream all events live, no restrictions!

I am sad to come back to the U.S. only to find the scant coverage that NBC is providing. Its a huge dissapointment and infuriates me to no end! What’s worse is if you try to go to NBC online, you can’t watch live events streamed if you aren’t already a subscriber to a cable provider that has negotiated with them! What’s the point in that!

NBC is crap!

by Brandon Wren on Feb 17, 2010 11:14 AM EST reply actions  

NBC SUCKS!

We are talking about the most prestigious of sports events in the WORLD. I understand that there is A LOT to cover but AT LEAST have live coverage of the BIG events suchs as Lindsey Vonn skiing for gold today on the alpine downhill skiing. I mean, they hype her up all week long and then don’t even give us live coverage of it. It was ruined for me because I found out the results on ESPN before NBC even showed it…bastards. I am still waiting to see Shani Davis win the gold medal. I just hate how we already know the results before we can even watch it. We wait four years for the winter olympics and it gets all screwed up because of crappy coverage. Give us a channel that can have olympics on ALL day. How long do they have coverage for anyways. I heard NBC paid over 1 billion dollars for the 2012 olympics UGH

by Parin Patel on Feb 17, 2010 11:04 PM EST reply actions  

I've died and gone to NBC hell

I’m back for more complaining only to know that RIGHT NOW Mens Super G Alpine Skiing is happening but NBC is showing all these bullshit interviews. I loathe NBC, Costas, Sanders and all the other wrinkly men covering the Olympics on NBC.

by Parin Patel on Feb 19, 2010 3:35 PM EST reply actions  

2010 Winter Olympics

How stupid can NBC be to tape delay the winter Olympics for us in the Pacific Time Zone? And, to see it start at 8:00PM and save the best for 11:30PM when everyone gave up and went to bed. They paid to the time so their milking and milking the time until the end!!!!!!! Good thing this is their last Winter Olympics. And to add insult, Bob Costa should just shut up and let us view the Olympics. He just keeps talking and talking and talking to get some athlete to make an unwarranted comment. It’s like NBC wants something to gossip about? And other announcers, trained by Bob Costa, should watch more and then be heard?

Just an awful job! Cannot wait for the WINTER OLYMPIC’S to end so the same damn advertisement JUST STOP. NBC spoiled the whole Winter Olympics.

by Vic Itow on Feb 20, 2010 10:07 PM EST reply actions  

hockey and curling ??? is that all there is?

hockey and curling for hours and hours. is nbc joking? It is sunday afternoon and the only sport being shown for the past hour on two stations is hockey and curling. This is one of the worst olympic coverages in decades. i hope nbc looses more money then anticipated.

by sickofhockey on Feb 21, 2010 5:25 PM EST reply actions  

USA - CANADA HOCKEY GAME

NBC screwed up not showing the USA – CANADA hockey game on NBC Sunday. Not everyone has access to MSNBC. It is one of the biggest events of these Olympic Games.

by Linda Pastorius Edmonds on Feb 21, 2010 6:55 PM EST reply actions  

Truly the worst

I’m not even THAT into winter olympics, but I didn’t think I’d be this frustrated. How is the west coast OK with this??? I feel like I’m being effed with

by Yun Kim on Feb 24, 2010 1:14 AM EST reply actions  

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