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Why Is the Media So Upset With Tiger Woods?

I consider my brain to be pretty media-centered, but I guess you'll have to excuse me if I slip into PR spin mode when situations like Tigers Woods come up. After all, I was part of the office that had to deal with this and this.

I just can't understand why the media – not everyone but a large majority, it seems – is so upset with Woods for announcing that he will be speaking to the public for the first time this Friday. (UPDATE: Per SBD, the GWAA has voted to boycott the event.) To recap, on his official website, the Woods team posted this, in part:

Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11:00 a.m. EST on Friday at the TPC Sawgrass Clubhouse in Ponte Vedra Beach, Fla. Tiger plans to discuss his past and his future, and he plans to apologize for his behavior.

He wants to begin the process of making amends, and that's what he's going to discuss. His remarks will be open to a press pool for live coverage. It is NOT a news conference.

They put the word in all caps, people. It's NOT a news conference. It's Tiger Woods, making a public statement. He's inviting some of the media to be there, if for nothing else, as a courtesy. So why are people refusing to accept that? New York Post columnist Mike Vaccaro shot off a column about Tiger, suggesting the media boycott the event. He then reiterated his point on Twitter by stating:
Press conferences are supposed to be that: conferences, not dictation pools.
Again, Mike, in ALL CAPS, it's NOT a news conference. If you want to make the semantic argument that by inviting the press, Woods is thereby making this a press conference, then fine. But it's not. So stop getting so angry about it.
 
SportsBusiness Daily had news that the Golf Writers Association of America may boycott if Camp Woods doesn't let in more of its members (UPDATE: They have, per the link above.) Other writers are scoffing at Tiger's "appearance" in front of cameras. Don't they get it? Tiger wins if they don't show up. The room is going to be filled with as many people as they want it to be, whether they are actual media members or just interns from Woods' agent Mark Steinberg's office holding reporter's notebooks so they look like media members.

From a PR standpoint, they don't actually want the media there. Tiger doesn't want to answer any questions about this. He wants to make a statement and move on. And frankly – excuse my PR brain again – he shouldn't have to answer questions. What happened was splashed across the front page of every newspaper in the world for what seemed like a month (even longer in Vaccaro's paper, actually) and the entire time, Tiger kept his mouth shut. I’m somewhat surprised he's even saying something now. This is not a situation like Mark McGwire, who came clean about cheating the game of baseball upon his return. Tiger Woods cheated on his wife. He doesn't have to answer any questions from the media about that.

Woods' handlers have decided it makes more sense to invite a select group of media to the event. Brooks has the rundown of who has been invited, and let's just say, they are very Tiger friendly. If those invited think by showing up they'll be seen as a shill for the Woods camp, by all means, stay home and watch it on TV like the rest of us. Those who do go might take the opportunity to do some actual journalism. Tiger won't be fielding questions, but maybe his agent will. Perhaps a buddy of his will have loose lips before the event begins and some reporter will be able to grab a quote nobody else has. Or maybe his mother will have something to say. The event is taking place at the TPC Sawgrass, so maybe officials from the PGA will have a few extra nuggets for those in attendance.

When the President of the United States gives a statement and leaves with a barrage of questions being flung upon him that he pretends he doesn't hear, do those reporters just sit there like a bunch of mopes, wondering why they came to a press conference and couldn't ask questions? No, because they know they'll get taken care of in other ways. Maybe it will come the next day, maybe it'll be six months from now, with a sit-down interview when the time is right for Tiger. But there is merit to being in the room, even if you can't ask anything directly to Tiger.

For the other side of this argument, check out Shanoff's post this morning. To hear me say most of what I just wrote, check out today's show.

This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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cheetah just needs an excuse to get out of the house for an evening of shaming himself and his family.

by scurds on Feb 18, 2010 4:03 PM EST reply actions  

They’re "upset" becuase it gives them something to write about.

by goldenchild on Feb 18, 2010 4:23 PM EST reply actions  

the media’s mad THEY didn’t get to bang any hookers or porn stars…duh !!!  shoot…i am too !!!

by lordhlatts on Feb 18, 2010 4:48 PM EST reply actions  

Tiger Woods REGULARLY shames the game of golf by swearing, throwing clubs, distracting his partner, leaving the green before his partner finishes, walking on the line of his partner’s putt, and a variety of other behaviors.  Cheating on his wife is an off-course continuation of his reprehensible on-course behavior.  BTW, this excludes the hypocrisy of this individual acting so pure and superior.  

To top it off, slamming Mark McGwire is somehow meant to atone for Tiger Woods.  This goes along with strained and thin arguments defending the "press conference" and attacking those who oppose it.  This is an utterly disingenuous and misleading article.

by xyz2 on Feb 18, 2010 4:54 PM EST reply actions  

man listen he dont have to talk at all.  he can just leave the game and leave everybody hanging… i dont blame tiger…

he has to take steps as well as anyone else… the media needs to get a life and go write about the good that athletes do instead trying to find da negatives all the time.  i am glad that they are mad, why dont they write about why they lie or misquote people or "miss remember" the actual quotes instead of turning the words around. 
dang the media dont get its way….. cry me a river!!!!
i was tired of hearing about Tiger this tiger that… ok he cheated but what do that say about the women he was with… dont come out til someone else do… that is a bunch of bull crap… they shold have said something then not now… so Good for Tiger… take your time do it your way like you always have and be done with it…

by datdude187 on Feb 18, 2010 5:53 PM EST reply actions  

I don’t always agree with Levy but I see nothing wrong here. He is presenting the other side of the argument.  He is saying that Tiger does not owe the press an open press conference and that is not what they are calling it.  Tiger  is making a statement.  Levy didn’t diss McGwire, he made a comparison of the two situations.  He was very frank and open in presenting his case. Misleading—I don’t know where that comes from.   Some times people only see and hear what they want to see and hear.  By the way, the press and the public themselves manufactured the image, Woods didn’t.  He did sign some contracts.  Not many would turn that down. Last but not least Woods doesn’t owe anybody an apology but his wife and his family. 

P.S. Lest I be misunderstood, I think Wood’s philandering was wrong but as the priest in "Rudy" said there are two incontravertable truths in this world 1. There is a God and  2. I’m not him!

by snowhill on Feb 18, 2010 5:55 PM EST reply actions  

I don’t always agree with Levy but I see nothing wrong here. He is presenting the other side of the argument.  He is saying that Tiger does not owe the press an open press conference and that is not what they are calling it.  Tiger  is making a statement.  Levy didn’t diss McGwire, he made a comparison of the two situations.  He was very frank and open in presenting his case. Misleading—I don’t know where that comes from.   Some times people only see and hear what they want to see and hear.  By the way, the press and the public themselves manufactured the image, Woods didn’t.  He did sign some contracts.  Not many would turn that down. Last but not least Woods doesn’t owe anybody an apology but his wife and his family. 

P.S. Lest I be misunderstood, I think Wood’s philandering was wrong but as the priest in "Rudy" said there are two incontravertable truths in this world 1. There is a God and  2. I’m not him!

by snowhill on Feb 18, 2010 5:56 PM EST reply actions  

I don’t get ANY of the ruckus. Tiger Woods does NOT owe ANYONE ANYTHING. In fact if I were Woods I would NEVER address it to ANYONE!!!! This is a personal matter between HIM and HIS WIFE. I would not have dropped out of any golf events or ANYTHING else. None of this, and I mean NONE of this has ANYTHING to do with his ability to accurately strike a golf ball and the two have NO CONNECTION. I would continue to play and deal with being dropped by endorsement deals if that’s what they chose to do. Woods has ALREADY amassed more than enough money to be fabulously wealthy for the rest of his natural born life and then some so losing endorsements isn’t going to hurt him. He’ll make enough just from his earnings as a golfer to stay rich forever. No my friends I wouldn’t have dropped from the scene, held any press conferences, released any statements or ANYTHING else. I’d play my golf and that’s it and I sure wouldn’t give a "flying-rat’s-ass" about what sports writers and people commenting on sports site’s had to say. It’s that simple for me.

by tiffbritt on Feb 18, 2010 7:50 PM EST reply actions  

Who cares?  I’ll I know is if Tiger is playing golf I’m watching.  If he is not, I’m not.

by SailorGabe on Feb 18, 2010 8:37 PM EST reply actions  

I agree with most of this article except for one part.  I most certainly will not be wasting my time watching this "like the rest of us."

by Marvin Wankerstein on Feb 18, 2010 8:45 PM EST reply actions  

Yeah, what time will the scripted interview be on? I’ll make sure to change the station or turn my tv off.

by buckeyenut on Feb 18, 2010 9:45 PM EST reply actions  

and does anyone find it ironic that tommorrow nbc will be covering a 5 minute statement from woods, but can’t seem to find a way in primetime to let the west coast and moutnian time see the olymics, i mean it’s stupid that the west coast has to wait for events that are happening in there time zone and nbc shoots itself in the foot, on there olympic website, you can get live results of events, i mean it’s moronic, and if i were the ioc, when you open up the bidding for the next olympics, say look you morons we have the internet, we have twitter, let people see events live in all time zones and not tape delay, becuase as big as there ratings were last night over idol 31.8, to 18 million, how much more bigger would’ve had it been had you had the mens halfpipe live in the mountain and pacific time zones, i bet it could’ve gotten 45 million, i mean the next olympics that won’t have a time zone differnce, where events could be shown live in every time zone, is the summer games of 2016, as those games will be in the eastern time zone, as rio is in the eastern time zone, but knowing the nitwits, they’ll go with, no we need to keep the element of suprise and have them live in the eastern and centarl time zones and the mountain and pacific, find the results online if you don’t want to wait two hrs

by bball301 on Feb 18, 2010 10:35 PM EST reply actions  

A number of PGA players have openly stated that they dislike this "press conference" being on Friday since it overshadows the tournament they are involved in.  More disrespect, but for once the players are openly voicing their opposition.   Perhps the gloves are off now – Woods is just going to be openly confrontational.

snowhill:

It is certainly an insult to claim someone "cheated the game".  Furthermore, it is a gross misrepresentation of what happened.  The cheating was hardly a secret - many knew of it and / or sanctioned it, including managers, owners, sportswriters, doctors, etc.   Why focus on him "cheating the game" while letting many others off the hook?   The owners, media, etc. used McGwire to help boost the game and then bashed him aftter the cat was out of the bag.  This brings to mind the owner of the Falcons claiming not to know about Vick dog-fighting.   The media and public actually bought this, so to say that people see what they want is like saying nothing at all.

by xyz2 on Feb 19, 2010 8:38 AM EST reply actions  

I have held off on commenting on this. My opinion is the same people (media included) who lauded Tiger were the same ones ready to see him fall. As a person who was cheated on by my former spouse I wanted to keep the matter extermely private but it didn’t work that way. I dealt with it the best way i knew how and kept everything close to the vest for the sake of my kids.
      No matter what is said about this conference Tiger is not gonna change it. And fwiw we cannot control what anyone does. Media you will still sell papers etc. general public we will still have a appetite for knowledge of this situation. I would think when he’s back on the tour you will have the opportunity to ask the questions you want then you will get upset if Tiger chooses not to answer. Then will that be disrespectful to you Media?

by flavor flav on Feb 19, 2010 10:46 AM EST reply actions  

WHY !?!  LOL !  You’ve got to be kidding me !  Because the PC liberal media gushed over a black man that was successful, a rare credit to his race, a potential role model, who turns out to be just another horny lowlife nigger who happens to like defiling lowlife white women.  Of course they’re upset.  They created the phony image, and now they look like idiots (which is nothing new).

by Biffwz on Feb 19, 2010 11:07 AM EST reply actions  

wow…biff…awesome post. now we all know what the KKK’s take is on the tiger situation. i’d like to see more of your opinions biff…

by lordhlatts on Feb 19, 2010 12:11 PM EST reply actions  

i am confused now boy.  i tried to post something about mike babcock and couldnt get it past the censors, and here i am reading this post about niggers. this is phawked

by scurds on Feb 19, 2010 12:54 PM EST reply actions  

lordhlatts:

Anytime.  What opinions do you want to hear about  ?  I’ve got plenty !

Hoax & chains (a.k.a. Liberal Crimeage Change), Illegals, spendulus, the defi****, energy mismanagement, the public screwool system, health scare, gov’t pensions, Welfare, Social insecurity, taxation, the UN, unions, terrorism, Bush lied so my cat died,  entitlement mentality, Nancy Pelosi’s botox treatments, Harry Reids embalming job, Obamanation’s socialism/marxism and his weapons of mass disinformation,  global warming scandles, Santa Claus and the Easter bunny…….  

by Biffwz on Feb 19, 2010 4:01 PM EST reply actions  

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