Jim Caldwell's Nickname Is Not For Sale

SB Nation's Joel Thorman of Arrowhead Pride is on the ground in South Florida, providing reports, commentary and impressions from Super Bowl week.

Indianapolis Colts head coach Jim Caldwell had a throng of media around him with many of the questions centering around Dwight Freeney, his relationship with Tony Dungy and his coaching style.

However, there was one question that caught his eye (and mine). A reporter with a Sun Life Stadium microphone asked:

"Coach, Land Shark Stadium changed its name to Sun Life Stadium and it looks like it’s here to stay for a while. Would you ever considering selling your nicknaming rights?"

Caldwell asked for clarification not understanding the question.

"How about Jim "Sun Life" Caldwell?"

Caldwell smiled but wasn’t in any mood to be taking any joke questions and moved on.