Updated throughout the day with quick takes from staff.
by Andrew Sharp • Feb 28, 2010 1:21 AM EST
Despite losing sponsorships with Accenture, American Express, and just this week, with Gatorade, Tiger Woods can still sell products somewhere. In China, to be exact:
In the US, Woods's image has been removed from the [watchmaker Tag Heuer] advertising. However, it remains on the Tag Heuer website and, in China, use of it has been increased.
“In China conversely you have Tag Heuer with Tiger Woods everywhere because [with] the Chinese it rather increases their esteem,” he said. “In China, by tradition, your success is measured by your number of mistresses.”
In other words, while Tiger's exploits may have left him looking like a leper in the States, in China, he's only enhanced his legend. So if things don't work out with this whole "golf" thing in the US, maybe he can head over to Asia and start a new career hawking Cup O' Noodles:
And if that leads to Tiger Woods governing the state of California one day, then so be it.
(And for the record, only in China and the NBA could "your success is measured by your number of mistresses" somehow seem completely appropriate and unsurprising.)
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