Planned Parenthood Responds to Tebow Super Bowl Ad

There has likely never been a better marketing campaign than the one used by Focus on the Family leading up to their Super Bowl ad. We know the ad will feature Florida All-American Tim Tebow. We know that his mother, Pam, will be in the ad as well and that they will talk about their family's decision to go through with a risky pregnancy when doctors suggested different medical action.

And that's about all we know. Focus on the Family has nothing on their website about the ad, or the Tebow family, save one press release dated January 15, 2010. With many companies rolling out their ads in advance of the big game in hopes of a pre-Super Bowl bump, the ad featuring the Tebow family is nowhere to be found. It's one of the most widely discussed and debated ad in the history of the Super Bowl, and it's not even out yet.

But the reaction is. Everyone with an opinion is giving one. Author/SI columnist Jeff Pearlman said on his blog this week this week that he wants Tim Tebow to fail, specifically because of his evangelism. Others fall on the complete opposite side, calling Tebow a hero. And then there's this video, by Planned Parenthood, which is a response to the ad we've yet to see.

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The Planned Parenthood spot doesn't preach pro-choice, per se, it just asks people to trust the decisions of women. In essence, the ad features male athletes preaching to think twice before following the preachings of another male athlete this weekend. This ad, the media reaction, and the social fallout will be studied in colleges and universities for years to come. Planned Parenthood just gave a lesson in Preemptive Strikes 101.

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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