The Tebow ad was far, far milder than you could have imagined, save for the son-on-mother violence in the ad. At best it was an audition for Tebow’s future as a linebacker at the pro level, and a good one since Pam Tebow has wicked open field moves and was a feared rec league flag football player in her day.
The weird similarity between it and the Boost Mobile Super Bowl Shuffle ad—a monstrosity featuring spray-tan jokes and Jim McMahon earning beer money the easy way—is that both were cheap Trojan Horse ads pointing you to the real schpiel on the internet. No deliciously packaged marriage of product and image, no management of image, no gags or hook: just an elaborate “GO HERE” sign posted on the road to somewhere else. Don Draper just threw up his fifth Old Fashioned thinking about what advertising has come to in the 21st century.