The hallmark of all great commercials is that at no point should you, the viewer, consciously think about the fact you’re watching a commercial. VW is uncannily good at this on Super Bowl Ads: they’re the ones who brought you one of my favorite ads of all time, “Sunday Afternoon," and generally give good ad whenever possible.
This year’s entry is no exception:
See? Seamless product placement, an instant emotional bond with the viewer over the universal game of Punch-Bug, and a killer tag scene with Tracey Morgan and Stevie Wonder. Do you see that, Doritos? You see that Bud Light? PERFECT ADVERTISING. It exists, and for American dollars it can be purchased.