Super Bowl Commercials: Liveblogging The Reason This All Happens

I'll be covering the most important part of the Super Bowl tonight, the paid advertisements making all of this grunting and slamming and Peyton Manning face-ing possible. Designers have Fashion Week, arsonists have Halloween, and advertisers have the Super Bowl, the big review of the year's most expensive ads made by the biggest advertising agencies for America's most behemothish companies. For this privilege this year they will pay $2.5 to 2.8 million for a 30 second ad, unless they opt for the fantastic one second option Miller High Life used in the greatest Super Bowl ad ever. 

These lofty heights will not be approached again, but we can only hope someone comes within a mile or two of this high water mark of advertising genius tonight.