We noted earlier that Nielsen Co. was expecting huge TV numbers for Super Bowl XLIV between the Saints and Colts.
The numbers are in and they’re big.
The Super Bowl was watched by more than 106 million people, surpassing the 1983 finale of “M-A-S-H” to become the most-watched program in television history.
The Nielsen Co. estimated Monday that 106.5 million people watched the New Orleans Saints upset the Indianapolis Colts.
Approximately 105.97 million watched the M*A*S*H* finale in 1983, a time when there were fewer television sets.