Updated throughout the day with quick takes from staff.
UFC 110, headlined by the Antonio “Minotauro” Nogueira vs. Cain Velasquez heavyweight bout, grossed $540,000 in merchandise sales at Acer Arena in Sydney, breaking the previous record of $498,000 for UFC 83 at the Bell Centre in Montreal. Total sales also topped the previous arena record held by Iron Maiden.
This is very encouraging news for the UFC's global expansion. Australians showed a willingness to spend money that certainly will bring the promotion back. The crowd also deserves some kudos for being one of the best live crowds in recent memory, providing great atmosphere for the night.
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