Updated throughout the day with quick takes from staff.
"The Iceman" and "85" have been at the center of Reebok's wildly successful viral marketing push for their new ZigTech sneakers over the past couple weeks, and last night both Liddell and Ochocinco, along with an out of place Dax Shepard, appeared on Jimmy Kimmel Live to talk some naked training.
Check out part 1:
And part 2:
On a note completely unrelated to mixed martial arts, I'm incredibly impressed with the job Reebok has done in trying to regain some of the market share from the likes of Nike and Under Armour. When was the last time a marketing campaign for a sneaker got the endorsers for that product on a late night talk show?
Well done, Reebok. Well done.
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