The marketing department of the New Jersey Nets, which you might know from previous ticket deals such as reversable jerseys of the opposing team's star player and letting the fans coach the team for a day, has come up with a new tactic to get you to come to a Nets game: get your taxes done for free.â†µ
No, I'm not kidding. Via the New York Times:â†µ
Their latest promotion will be unveiled Friday, when the Nets play the Orlando Magic. New Jersey residents 18 or older who attend the game will get a coupon that they can redeem at a Roni Deutch Tax Center to get their state income tax done free.â†µ
To steal a line from my colleague Andrew Sharp, the marketing department appears to be the only part of the Nets organization that hasn't given up on the season.â†µ
(HT: Trey at Ball Don't Lie).