A Charity Sled Dog Race Where the Dogs Mush Humans Is Always Funny

I get a lot of emails from PR firms trying to plug their products through "social media," which is really just a marketing term for, "hey, blogger, post this story so we don't have to pay for actual advertising." ↵

↵I'd say that 99 times out of 100, I'll ignore the email altogether, but when the subject reads "Snausages Man Sled Race in Alaska," how can you keep your eyes away? I dare you to get an email with that subject line and not open it. Seriously, what's your email? You can't do it. Oh, and the event was all for charity. ↵

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↵You win, PR maven. You win. ↵

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↵With the Iditarod taking place in Alaska this weekend (Did Sarah Palin do the promotional video for it? You betcha!), hilariously-named Snausages brand dog treats decided to host a charity race where the dogs get pulled by people. The dogs raced the sleds…pulled by people. How was this not on ESPN? The particulars: ↵

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↵⇥Four teams of men and women raced against each other to pull sleds, while the dogs navigated the reins across 75 yards of frozen Alaskan terrain. ↵⇥

↵⇥The Snausages Man Sled Race highlights the unique bond and fun furienship shared between dogs and their mushers and to recognize these courageous teams with a donation to an animal shelter/organization of their choice. ↵⇥

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↵The winning team, featuring Iditarod participant Dallas Seavey, received $5,000 for their charity, the Second Chance League. The Second Chance League is a Fairbanks-based organization that focuses on finding homes for sled dogs who end up in municipal animal shelters. In addition, Snausages donated $1,000 to Friends of Pets, Alaska Dog & Puppy Rescue and Alaska SPCA on behalf of the other three teams. ↵

↵And a note to PR people out there for future reference: if you ever want sports bloggers to pay attention to your silly promotion, dogs riding sleds, or anything with the word "Snausages", is a great start. ↵

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This post originally appeared on the Sporting Blog. For more, see The Sporting Blog Archives.

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