Norfolk Admirals Display Marketing Genius In New 'Slap Shot' Themed Commercial

Hockey fans and just general sports fans alike love the movie Slap Shot for its 70s-era take on minor league hockey: the booze, the women, the debauchery, the humor, the absurdity. One of the things people love the most about the movie though is French goalie Denis Lemieux, who serves as one of the ambassadors for the team in the local Charlestown media.

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The Norfolk Admirals -- a real hockey team in a real league in a real American city -- and their marketing team have come up with a brilliant bit of advertising based on this famous clip from perhaps the best hockey movie ever made. Behold:

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(H/T: Puck Daddy)

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