It seemed like something Eddie Gossage would do. And Texas Motor Speedway billed it as a legitimate news story.â†µ
On Wednesday morning, a Dallas country radio D.J. accepted Gossage's offer of $100,000 to change his name to TexasMotorSpeedway.com for a year and get a permanent tattoo with the site's name.
But it all turned out to be a hoax, a misguided attempt at an early April Fools' joke (we're not sure when "April Fools" started applying to things on March 30 and 31, but whatever).â†µ
Before the speedway confirmed its lame attempt at a joke, major media outlets such as ESPN, Speed, the Dallas Morning News and SceneDaily.com all reported it as fact. So did SB Nation.â†µ
After all, the speedway was issuing real press releases on the subject, with no hint of a "wink wink" element. And Gossage has pulled stunts like this before.â†µ
The radio station even posted a picture of the actual check made out to the D.J. for $100,000.â†µ
So we were fooled, and we apologize for passing this along to you as actual "news."â†µ
Apparently, "Everything is bigger in Texas" includes the level of bullshit.