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"We've sort of pulled out all stops to make sure people pay attention this year, because we're...

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"We've sort of pulled out all stops to make sure people pay attention this year, because we're convinced when they pay attention, they're going to fall in love with this," said John Skipper, ESPN's executive vice president of content and acknowledged soccer supporter. Article discussing ESPN's much bigger soccer coverage for 2010 World Cup. I tend to agree with this statement, how can the rest of the country not join in after watching this WC?

http://www.businessweek.com/ap/financialnews/D9F6VLU00.htm
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