Dear LeBron James: Hell Is 'Just Like Cleveland.' Signed, NY Daily News

When I first read this article, I classified it as your typical Frank Isola silliness that has become common when he writes about LeBron James. Isola takes some random Cleveland fan's tweet to him and jumps to the conclusion that all Cleveland fans are awful people, essentially. "In Cleveland," Isola writes, "they are either in denial over the idea that LeBron could be on his way out, or smug in their belief that he would never leave Ohio behind for New York."

(Or, more accurately, Isola is the smug one for assuming LeBron-to-NY is going to happen. But I digress).

But that's just the story. Take a closer look at the permalink.

_go_to_hell_isnt_it_just_like_cleveland_

cmon_lebron_ditch_that_dump.html    

Real subtle, New York Daily News. Real subtle. It wasn't enough for you to sit there and watch New York Magazine have a whole section on why LeBron should be a Knick, or ESPN open its New York site with this blatant LeBron photoshop job. No, you had to go viral with your sales pitch to LeBron James. You had to mess with the permalink. Bravo, guys.

For your efforts, we will deliver Joe Johnson and Carlos Boozer to your team.

UPDATE: Isola himself tells SB Nation that the permalink was the headline ("Go To Hell? Isn't It Just Like Cleveland?") and subhead ("C'mon Dude, Ditch That Dump!") in today's print edition of the New York Daily News, which we later confirmed. Apparently, the permalink is automatically generated by the print headline unless someone manually overrides it. 

In other words, that headline is out there in print. Wow.

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