History was indeed made in the 2010 NHL Stanley Cup Playoffs, as suggested by the league's well-recieved (and well-spoofed) television commercials.
Now, keeping in tune with the Stanley Cup Final, a new promotion is set to be launched on Saturday night during Game 1 in Chicago, according to Street and Smith's Sports Business Daily.
"There Are No Words" will highlight the "inability of players to articulate their boundless after fulfiling a lifelong dream to win a championship"
According to the article, YouTube has listed 68,000 tribute videos under the category of "History Will Be Made".
This latest campaign can't possibly top such numbers, can it?
NHL.com has provided the spot that is to be shown this weekend, although it was not immediately known whether it would be the first in a series or a single production.
The opening game of the Stanley Cup Finals is Saturday night in Chicago at 8:00 p.m. on NBC.