Updated throughout the day with quick takes from staff.
It's never a good sign when you have a chain of stores struggling, and the ownership decides, "You know what? Maybe this whole thing was a terrible thing to begin with. Let's just see if we can just abort the idea altogether."
But, uh... That's what's happened to ESPN Zone, according to the Baltimore Sun:
The Walt Disney Co. is shutting down most of its ESPN Zone locations, a chain of sports-themed restaurants located in seven cities, according to published reports. The only outlets to remain open are those tied to a Disney property, such as the Downtown Disney shopping district in Anaheim.
But hey, don't worry. We'll always remember their famed Pitchers and Sliders, right?
More from the Sun:
It's unclear what prompted Disney to close the establishments, although the bars may well be a casualty of the recession. A poll released in March by AlixPartners found that 30 percent of consumers planned to eat out less frequently and to spend less per meal than they did the year before.
...casual dining restaurants like the ESPN Zone have been among the hardest hit, as consumers gravitate to less expensive chains such as Chipotle or Panera Bread, which offer sit-down dining at fast-food prices. ESPN may also have suffered from the problem that has afflicted other restaurant chains — the novelty simply wore off, he said.
Wait, the novelty wore off? With food like this? How is that even possible?
Oh. These hot dogs were $27.00? Well, then. That makes sense. Yeah, I could see how that novelty might wear off... So long, ESPN Zone, you will be missed. By someone. Somewhere out there.
Comments
Only ESPN Zone could make sliders look unappetizing.
by Alex Reed on Jun 9, 2010 3:31 PM EDT reply actions
i honestly don't think i ate at an ESPN Zone. Ever.
by John Park Williams on Jun 9, 2010 4:42 PM EDT reply actions
I've only been to the ESPN Zone in Vegas
And since everything on the strip is overpriced I wasn’t phased by the prices. I will say both times that I visited the Vegas ESPN Zone (on two separate trips to Vegas) the food & drinks were good and I actually enjoyed my visits as it gave me a chance to relax, eat, drink, and get my sports fix from all the TVs playing the various games and highlights.
by soulrise on Jun 10, 2010 7:11 AM EDT reply actions
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