UFC 117 Estimates Lowered To 600,000 Buys

UFC staff was told early last week that the UFC 117 numbers were looking to be just under 600,000 buys, significantly down from fight night expectations. I had actually predicted 550,000, though when the show was over the feeling I had was that it was an easy 1 million buys show. It should be noted that our trending numbers plus sources outside UFC are tracking it closer to 1 million. Part of the issue is that there are wide variations throughout the country with some systems showing huge numbers and other systems showing much smaller numbers. It'll be several weeks before we get what we can really call a solid number.

- Wrestling Observer

This is a pretty dramatic shift from the previous estimate. Given the excitement over how Chael Sonnen seemed to have sold the show single handed and turned it into a one million buy pay-per-view now there is almost a sense of disappointment in what would have been seen as a very positive number heading into the event.

There are still some indicators that the final number could be close to a million buys and it wouldn't be absurd to think that the truth lies somewhere in the middle. Really though, for an Anderson Silva topped card anything over 500,000 is a very good number.

It will be very interesting to watch the media reaction to this as Sonnen was basically being treated as a superstar based off one card which he did an admittedly wonderful job at selling. But if the number isn't completely off the charts does the idea of doing Sonnen vs. Vitor Belfort for the next title shot start to make more sense than holding Chael out for an immediate rematch with Silva?

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.