Kyle Busch is pretty in pink.
Racing's bad boy, the one they call "Rowdy," is anything but that today in Richmond. Busch is wearing a pink Toyota Sponsafier race suit, the one supposedly designed by "Kimmy" in the well-known television ad.
Busch's suit is adorned with flowers, stars, butterflies and rainbow stripes, among other girly logos. And of course, the face of a kitten.
He doesn't seem to mind it one bit. In fact, he's been wearing it proudly – practically strutting – and will continue to do so if he breaks the single-season record for Nationwide victories tonight with his 11th win of the year.
"I think that would suit well for all the photos and everything," he said. "I wouldn't mind doing that."
Busch, who sat next to young actress Lennon Wynn (aka "Kimmy") in his morning media availability, will be driving the No. 18 car with a paint scheme from the commercial in the Nationwide Series race.
The ad has become well known among NASCAR fans for the line, "Who doesn't like kittens, bunnies and little baby seals?"
It's the same commercial where Kimmy tells her father "I love you," to which the dad responds appreciatively until she corrects him, "No, put that on the spoiler."
Said Busch: "Having Kimmy here to help celebrate would be pretty cool. We're looking forward to that and just being able to get going tonight. Should be fun."
Photos below: Jeff Gluck / SB Nation