VIDEO: Hyundai's Anachronistic City Super Bowl Commercial Knows Huge Cellphones Are Funny

Though your company’s Super Bowl commercial may be innovative, it is very important to mix in some tried and true tropes of commercial humor. For instance, the VW Darth Vader ad features a little kid wearing an oversized helmet, a juxtaposition universally recognized as funny. In “Anachronistic City,” the Hyundai ad produced by Innocean of Huntington Beach, the universally funny touchstone is the gigantic 1980s cellphone. If you were alive at the time and honest, you’ll admit they were funny even then.

One quibble with this otherwise fine contribution to 2011’s cavalcade of likable, competent advertisments: the guy toting the record player around isn’t doing something anachronistic, he’s just keeping it real since Neil Young’s Harvest sounds that much better on the original vinyl.

For more on Super Bowl XLV, check out our Super Bowl hub here. For more on commercials, check out these Super Bowl ads from years past. And to follow along with Steelers and Packers fans, check in with our Steelers blog, Behind The Steel Curtain, and our Packers blog, Acme Packing Company.

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