And what can one learn in the grand stream of 2011’s Super Bowl commercials from one tiny ad about a cowboy who just wants a beer and a song off Elton John’s 1971 classic Madman Across The Water?
Important questions! Is the cowboy’s choice of song supposed to be funny because it is so sentimental and from such an openly gay artist? Have we entered a post-post-ironic relationship with karoke-style singalongs? Does this ad signify a moment when we recognize someone else besides Sam Elliott playing a grizzled cowboy?
Answer: No, it just means that Elton John really needs cash. Again.