To make a commercial with Ozzy Osborne for the Super Bowl in the year 2011 is to embrace the hottest trends of 2002. In ad terms this is not good, but you can do nothing whatsoever in an ad for 28 seconds and then pop Justin Bieber’s face on for two seconds and consider it a success in 2011 since OMG JUSTIN BIEBER.
As for what’s going on in the ad? I have no clue.
There’s some muttering by Ozzy, and presumably your parents pay attention to that guy who used to have a reality series, and then some more Justin Bieber on the screen, and I’m not really sure what this commercial is really about until the very end when they have to flash “BEST BUY” on the screen just to let you know exactly what they’re pitching for whom here. And then, almost as a footnote, they slap Bieber on there because they know that no matter how bad and aimless an ad you make, Justin Bieber can make it all better.