They say you get what you pay for. And if you thought the Black Eyed Peas was among the worst Super Bowl halftime performances you've ever seen, then it might lessen the blow to learn that they will not make one red cent for their efforts. In fact, most Super Bowl halftime performers have not been paid to appear.
So why bother to do it at all? According to Forbes, it's all about exposure.
In 2010 a record 106.5 million people watched the New Orleans Saints defeat the Indianapolis Colts, and this year’s audience is expected to top that — making it the most-watched show in American broadcast history. Even if 6.5 million people get up to go to the bathroom at halftime, there will still be 100 million pairs of eyes on The Black Eyed Peas.
The amount of people who watched the Black Eyed Peas perform during halftime eclipses the amount of people who saw them live in concert approximately 100x over.
Whether or not that's a good thing depends on what you thought of their performance. Still, expect them to see a big boost over the next week when it comes to record sales. It happened for Tom Petty in 2008. Plus, they got a free trip to Dallas, which is nice too.