Updated throughout the day with quick takes from staff.
If you thought Volkswagen won the Super Bowl advertising battle with its "The Force" commercial, then you clearly are not dumb enough to be in the target demographic for Super Bowl commercials. According to USA TODAY's Ad Meter -- in which 282 adults give their real-time feedback -- the top two commercials during the game were from Doritos and Bud Light. Both involved dogs, and both were mind-numbingly stupid -- the key combo for success, apparently. Video of them both after the jump.
Our own Spencer Hall summed this up best on Sunday: "No Super Bowl is complete without the commercials presumably targeted to your houseplants, i.e. The Bud Light/Doritos/PepsiMax Holy Trinity of Subhuman Advertising. Super Bowl 2011 has its fair share, and is thus complete, but that's no reason to be happy because these commercials should make you weep, especially because Bud Light commercials now seem witty compared to their competition."
We can take some solace in knowing that the VW ad did rank third on Ad Meter ... right above another Doritos commercial and the final player in the Holy Trinity, Pepsi Max.
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you joking, right?
that SW-ad used an unbelievably NON-creative idea – wow, little kid tries to use the force, but it only works with something being controlled by his parents out of sight, wow, CREATIVITY – wasnt artistic, and used a totally, extremely obvious musical score.
there is nothing I love more when someone labels a TV-show, a movie, an ad, or something else clever, and original, when its EXACTLY THE OPPOSITE, he is just too ignorant to notice its real values.
like the guys who said Flashforward got cancelled cause it was too clever for the masses…
by Glen Runciter on Feb 8, 2011 11:47 AM EST reply actions
Super Bowl Pepsi Max Commercial Showing Woman Abusing Man
This commercial was highly offensive to the male victims of domestic violence who find themselves unable to find help as people think it is funny. Seventeen years ago, the Super Bowl also played another controversial commercial, based on report that never existed, yet was reported as fact by the national news, that more domestic violence against women took place on Super Bowl Night than any other night of the year. Men are the victims of domestic violence in at least 39% of the cases, yet shelters are designed to only help women. Consider the uproar this would have generated had had the gender roles been reversed. Note that the creator of the as lives near me.
http://OtherFaceOfAbuse.org/SuperBowlPepsiMaxCommercial
http://OtherFaceOfAbuse.org/MenDontTell
Domestic Abuse Helpline for Men and Women
http://DAHMW.org
http://OtherFaceOfAbuse.org/DAHMV.org-Facebook
by George McCasland on Feb 9, 2011 1:32 AM EST reply actions
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